Organic Marketing Lead ~ Expert in Viral Growth (Personal Development)

UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the hands-on growth engine for a prominent personal-development brand, aligning podcast, social content, and newsletters into a self-reinforcing ecosystem that drives reach, authority, and collaborative opportunities.

  • Cross-channel growth: build viral podcast moments that cascade into clips and newsletter signups.
  • Platform orchestration: ensure each channel feeds the others to expand reach and cultural relevance.
  • Execution leadership: coordinate editors, managers, and contractors to turn strategy into measurable outcomes.

Job Description

Responsibilities

  • Build and execute organic growth for Alyssa’s content across podcast, social, and related channels.
  • Engineer million-view moments that trigger viral clips and newsletter signups.
  • Grow the podcast to Top 10 rankings and sustain high visibility.
  • Make Alyssa’s content unavoidable in the personal development niche.
  • Create a self-reinforcing ecosystem where each platform fuels the others.
  • Own organic growth, reach, and cultural relevance across audiences.
  • Strike a tight link between podcast moments, viral clips, and authority-building efforts.
  • Drive PR and collaborations that amplify social proof and reach.
  • Lead editors, social managers, writers, and contractors to execute campaigns.
  • Roll up your sleeves and execute; this is an implementation-focused role.

Requirements

  • Proven experience scaling personal brands or influencers organically.
  • Experience working with well-known names in the personal development niche.
  • Ability to speak concretely about formats, metrics, timelines, and decision-making.
  • Demonstrated capacity to adapt to algorithm changes and platform shifts.

Preferred

  • You’ve worked with big names in the coaching / personal development / education / spirituality / wellness / influence space.
  • If you’ve ever said, “I know how to make this go viral — give me the creator and the access,” this role is for you.
Institute for Coaching Mastery logo

Institute for Coaching Mastery

The Institute for Coaching Mastery is an ICF Accredited Certification Program, uniquely designed to support students in deeply and profoundly changing their lives, so they can more confidently support their clients in doing the same. We aim to be the gold standard and up-level the coaching industry. The Coaching Mastery Method is based on a comprehensive, 3-part methodology that students move through over the course of one year. We lay the groundwork by focusing first on personal transformation and then move into teaching the tools and framework for masterful coaching, and lastly, concentrate on strategies to scale a successful business.Our integrative approach is trauma-informed and teaches transformation through five levels of change - somatic, emotional, mental, behavioral, and unconscious. We know the best coaches lead by doing their own work first. The Institute for Coaching Mastery is offered through Alyssa Nobriga International, an online professional development and educational brand. Alyssa combined her two master degrees, one in Clinical Somatic Psychotherapy and one in Spiritual Psychology, as well as her business strategies running a multi seven-figure coaching business, to create an exceptional curriculum.Our team is made up of conscious individuals who truly care about making a difference and spreading compassion and love throughout the world. We value authenticity, collaboration, organizational alignment, and transparent communication. We are a fully-remote company. We know the value of living with an open mind and heart, and our mission is to help people wake up to their inherent wholeness and live what’s true in their hearts. We do this by first focusing on ourselves and, as a result, inspire and guide our clients and community to do the same.To learn more about The Institute for Coaching Mastery, visit https://www.alyssanobriga.com/applynow/. To learn more about Alyssa Nobriga International, please visit https://www.alyssanobriga.com/

8 employees (1 in marketing)

Traffic Signals

Monthly Visitors
8.9K
Monthly Google Ads Budget
$5.1K
Traffic Source Mix
Search
31.2%
Direct
52.3%
Referral
6.8%
Social
8.3%
Paid
1.2%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)