ODG Digital Engagement Manager (175001)

UK (Unknown)

£53K/yr – £59K/yrSenior Level4+ years exp

Posted 2 weeks ago

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Job Summary

Own and optimize the hub of professional digital engagement, lead digital education programs and CRM-driven outreach for vets and clinics, and steer cross-functional collaborations to convert vet recommendations into action.

Lead and manage professional digital platforms and education programs.
Drive B2B CRM, data quality, and cross-functional digital projects.
Oversee a Digital Engagement team and coordinate with consumer activations.

Job Description

Responsibilities

Professional Ecosystem Leadership: Own, optimize, and manage the hub's professional digital platforms and tools, including website oversight. Champion the usage of highly specific digital touchpoints including Hill’s Vet portal, Quick Reco, Facebook Professional, and professional blogs.
Scientific Education & Webinars: Plan and deliver digital scientific education programs (such as webinars, virtual events, and online courses) in tight collaboration with the Professional Veterinary Affairs (PVA) department.
B2B CRM & Marketing Automation: Design and execute CRM, segmentation, and marketing automation journeys specifically tailored for vets, nurses, and clinics. Manage the professional database, build email workflows, and ensure high-quality 1st-party data collection.
In-Clinic Digital Integration: Develop initiatives that build vet advocacy and recommendation by linking offline/in-clinic activities (such as virtual calls, consulting, and field force automation) with seamless digital follow-up.
Cross-Functional Orchestration: Lead and develop the hub’s Digital Engagement team. Connect professional recommendation programs with consumer activations (managed by the IBE team), ensuring a seamless path from vet recommendation to pet parent action. Use analytics to track professional engagement and optimize campaign effectiveness.

Requirements

Bachelor's degree in Marketing, Digital Technologies, Business, or a related field
4-5+ years of experience in Digital Marketing roles
Demonstrated experience managing professional websites, B2B CRM, and digital educational applications
Proven experience managing teams and leading cross-functional digital projects
Excellent oral and written communication skills
Fluency in English (written and oral)

Preferred

B2B experience within a structured pharmaceutical, healthcare, or pet care company
Prior experience collaborating directly with Veterinary Affairs, Medical Affairs, or specialized B2B Field Sales teams.
Experience with and understanding of the Profession as a recommendation and selling channel
Strong understanding of Profession as a recommendation and selling channel
Experience with 1P Data/CRM orchestration
Strong tech-fluency and experience using AI-powered tools for content generation and media analytics.
Able to communicate in one of the hub languages.

Colgate-Palmolive

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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