Measurement and Effectiveness Lead at Blis | London, UK

Blis

Measurement and Effectiveness Lead

London, UK (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own client measurement consulting and cross-team operations to deliver evidence-based outcomes through tailored measurement solutions.

Client-facing consultancy: translate briefs into the most appropriate measurement approach for each client.
Cross-functional liaison: align Sales, Insight, and remote analyst teams to execute on multi-market effectiveness initiatives.
Measurement leadership: keep pace with industry changes and push for future solutions that improve campaign evidence and narrative clarity.

Job Description

This role is part client-facing - consulting on the best applications of our tech and tools to address client measurement requirements; and part operational effectiveness - ensuring smooth liaison between Sales, Insight, and our remote team of analysts.
Your key stakeholders will be in Sales and Product, while your closest collaborators will be the regional Insight Leads, and remote Analysis & Effectiveness Lead.
You will balance best practice with pragmatism, combining analytical competence with commercial sensibilities - delivering evidence of outcomes in a clear, accessible, meaningful way.
Measurement is a key part of our offering, and this role will ensure we stay on the front-foot - keeping pace with industry expectations, and exploring future solutions.
A typical day might include a client call to properly understand their brief and make recommendations for the most appropriate measurement solution, a status check-in with our Analysis & Effectiveness Team, and some quality control on a report before getting together with Insight to insert the findings into a narrative-led campaign wrap-up.
The ever-changing media landscape - technology, legislation and consumer behaviour - means measurement methodologies must constantly adapt to fit.
The onus is on us to keep our solutions appropriate and applicable, especially when established off-the-shelf offerings may not quite match the brief and flexibility is required. Developing an understanding of our available data sources (or what might be useful that we don’t already access) will be key to ensuring legitimacy here.
In addition to being hands on for our top tier clients’ reporting, you will lead and/or contribute to multi-market effectiveness initiatives - providing the evidence that underpins the impact of our advertising solutions.
You will maintain oversight of regional and local research and measurement partner relationships (e.g., third-party verification, lift studies, etc.) as required.

Blis

3.6 Glassdoor

Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. To learn more, visit blis.com.

Founded in 2004

London, England, GBR

433 employees (70 in marketing)

www.blis.com

65% recommend to a friend

92% CEO approval