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Blis

Agency

3.6
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. To learn more, visit blis.com.
Founded in 2004
London, England, GBR
433 employees (70 in marketing)
www.blis.com
65% recommend to a friend
63% positive business outlook

People

Founders and leadership

Kris Marie Balila
Kris Marie Balila
Founder | Travel Specialist
At the company for 7 years
Aviad Gozlan
Aviad Gozlan
CEO & Co-Founder
At the company for 7 years 10 months

Marketing leadership

Abigail Roulston
Abigail Roulston
VP of Marketing
At the company for 7 years 8 months
Avery Rudman
Avery Rudman
Marketing Manager
At the company for 4 years 7 months
Zoë R.
Zoë R.
Lead Brand Designer
At the company for 5 years 2 months
Alice Li
Alice Li
Product Marketing Lead
At the company for 2 years 4 months

Hiring contacts

Elliott Williams
Elliott Williams
Global Talent Acquisition Manager
At the company for 2 years 11 months
Codie Burnett
Codie Burnett
Global Talent Acquisition Partner
At the company for 2 years 2 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$27.3M

Last raise

Private Equity, 4 years ago

Funding history

Jun 2022

Private Equity Round Blis

Feb 2017

Non Equity Assistance Blis

Apr 2016

Series B Blis · $25M

Dec 2011

Series A Blis · $1.4M

Jan 2007

Seed Round Blis · $941.6K

Audience

Monthly website visitors
32K
Month over month+24.1%
Quarter over quarter-19.8%
Top sourceDirect (44.3%)
Ad budget per month$0.0
Average search rank39.6
Traffic source mix
Direct
44.3%
Search
40.4%

News

Are BLIS Technologies Limited's (NZSE:BLT) Mixed Financials Driving The Negative Sentiment?
Oct 6, 2025 • simplywall.st
Blis Integrates T-Mobile Advertising Solutions Data into DSP, Redefining Audience Discovery in Omnichannel Advertising
Sep 10, 2025 • PR Newswire
These are the 10 best banks for startups, according to founders and VCs
Sep 2, 2025 • Business Insider

Links

www.blis.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +2.9% year over year
Referral
8.8%
Social
4.7%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

16.4K

12-mo growth

+17.6%

Monthly growth

+2%

Salaries

Help build salary transparency at Blis

Share your compensation anonymously to see full data.

Contribute

Open positions4 open marketing positions

Blis logo

Measurement and Effectiveness Lead

Blis

London, UK (Hybrid)

AgencyFull-timeSenior level6+ years exp.
3 months ago
Blis logo

Technical Account Executive

Blis

London, UK (Hybrid)

AgencyFull-timeMid level
3 months ago
Blis logo

AI Operations Manager - Business Operations (UK)

Blis

London, UK (Hybrid)

AgencyFull-time
3 months ago
Blis logo

Associate Senior Technical Account Manager (12 month maternity cover)

Blis

London, UK (On-site)

AgencyContract
4 months ago

Blis insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2004
Headquarters
London, England
Employees
201-500
Flat last 12mo
Marketing team
70
16% of company
10 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 2.9%
LinkedIn headcount is mostly flat at 2.9% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2021-03-29 -> 2026-01-26
Headcount (12 months)
+2.9%
Last funding round
45 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
32K
Month over month+24.1%
Quarter over quarter-19.8%
Top sourceDirect (44.3%)
Traffic source mix
Direct
44.3%
Search
40.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
7 competitor sites
Search traffic: 613 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-6
Ad budget per month
$0.0
Average search rank
39.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low
Marketing leadership appears more mid-level today. Typical leader time at company: 7.4 years.

Founder or CEO

Saved founder and CEO profiles.

Charlie Smith
Charlie Smith
Managing Director Europe
Josh Gray
Josh Gray
Managing Director, Global Services
Gregor Isbister
Gregor Isbister
CEO

Visible marketing levels

Shows title levels we can see from saved marketing people.

This is a simple level map from saved marketing job titles. It is not the full team map.
Top visible leader
Abigail Roulston
VP of Marketing
Visible levels
VP
1 person
Abigail Roulston
Manager / Lead
4 people
Elliott WilliamsAlice LiZoë R.Avery Rudman
IC
2 people
Jaina MCodie Burnett
How much data
7 saved people matched. Missing from saved list: 63.

Marketing team size

Shows saved marketing team size.

70
16% of the company • 10 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Codie Burnett
Codie Burnett
Global Talent Acquisition Partner
Jaina M
Jaina M
Global Talent Acquisition Partner

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 70.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.6 / 5
Work-life balance
4.3 / 5
Culture
3.6 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
65%
Positive business outlook
63%

Funding

Shows saved funding data.

Total funding
$27.3M
Last raise
Private Equity
4 years ago
Funding details
Amount raised
$27.3M
Last round
Private Equity
Last fundraise
4 years ago

News

Shows saved company news.

Are BLIS Technologies Limited's (NZSE:BLT) Mixed Financials Driving The Negative Sentiment?
Oct 6, 2025 • simplywall.st
Blis Integrates T-Mobile Advertising Solutions Data into DSP, Redefining Audience Discovery in Omnichannel Advertising
Sep 10, 2025 • PR Newswire
These are the 10 best banks for startups, according to founders and VCs
Sep 2, 2025 • Business Insider

Marketing leadership

Shows saved marketing leaders.

Abigail Roulston
Abigail Roulston
VP of Marketing
Zac Messih
Zac Messih
Head of Marketing, APAC
Daniel Wills
Daniel Wills
Director of Product Marketing

Team background and peers

Shows past companies, experience, and people you may work with.

Average years of experience
12.4 years
Several saved marketing people have enough background data to summarize the team.
Role level mix
Manager / Lead4
IC2
VP1
Experience mix
6-10 years3
10+ years4
Top past employers
blis
other
9 people
colgate palmolive
other
8.8%
Social
4.7%
Paid referral
1.2%

Total followers

16.4K

12-mo growth

+17.6%

Monthly growth

+2%

How sure we are
We found a usable ladder, but it is still based on saved titles only.
Notes (1)
  • This team seems to skip a director layer.
5 people
zelo digital recruitment
other
4 people
campus activities programming board
other
2 people
digitas north america
other
2 people
salesforce
top tech
2 people
Top schools
loughborough university2
northumbria university1
oakham school1
wake forest university1
People you may work with
Elliott Williams
Elliott Williams
Global Talent Acquisition Manager
Abigail Roulston
Abigail Roulston
VP of Marketing
Zoë R.
Zoë R.
Lead Brand Designer
Alice Li
Alice Li
Product Marketing Lead