Mayoral Head of Marketing and GLA Brand Strategy

Responsibilities

• To direct and have overall responsibility for marketing strategy and delivery, providing high-level strategic marketing, brand and communications advice to the Mayor of London and Mayoral appointees including Deputy Mayors and Mayoral Directors
• To direct, lead and be accountable for the delivery of marketing and integrated communications, developing the strategy to support the priorities and objectives of the Mayor and the GLA, in collaboration with senior colleagues at the GLA and functional bodies.
• Direct the GLA marketing campaigns and strategic communications teams, and work across the GLA Group to develop the GLA and Mayoral brand strategy and achieve effective marketing on behalf of the Mayor.
• Provide high level strategic advice to the Mayor, mayoral appointees and senior GLA officers on all matters that may have a bearing on the marketing and brand policy and practice of the Mayor, the GLA and mayoral projects.
• Working closely with the Mayoral Director, Communications, direct and be accountable for the strategic development, creative development and implementation of the marketing strategy, advertising strategy and brand strategy across the GLA, ensuring all work delivers on Mayoral priorities and objectives, and ladders up to central strategic messages.
• Direct and devise marketing campaigns to support the Mayor’s policy agenda, working closely with the Mayoral Director, Communications, the Mayor’s Office, senior GLA officers including colleagues from Government Relations, External Relations, the Mayor’s Office and, as required, the functional bodies and London stakeholders.
• Lead on specific high-priority integrated campaigns and communications, working with the Chief Digital and Creative Strategist, the Senior Adviser to the Mayor, News Media and the Head of Strategic Communications.
• Direct marketing and brand evaluation and insights work across the GLA to ensure the GLA pursues the most effective communication strategies and plans, and has a framework to measure overarching success.
• Commission and sign-off Mayoral communications and creative across the GLA to ensure impact, message consistency and alignment with Mayoral priorities.
• Liaise with senior government officials and with London partners and stakeholders regarding marketing campaigns.

Requirements

• In-depth knowledge and experience of working at a senior strategic and political level directing marketing, creative and brand strategy in a large, high-profile organisation regularly in the media eye.
• Deep experience working in political, governmental or highly politically sensitive environments with excellent political judgement and the ability to operate effectively in a fast-moving, high-profile environment.
• A track record of developing and leading outstanding marketing campaigns, with significant experience of delivering high-impact integrated media campaigns and advertising across different mediums, including news media, soft media, paid advertising channels, and social media.
• Strong understanding of how policy is developed, communicated and delivered, and evidence of success in promoting policy through a variety of marketing and communications channels, including on complex issues for a range of different audiences.
• The creativity to turn complex policy issues into compelling public engagement campaigns, with significant experience of developing marketing campaigns and overarching brand and communications strategies in a high-profile organisation.
• Evidence you can advise senior political leaders and influence decisions at the highest level.
• Substantial practical experience of working with partner organisations to create and deliver high-profile effective marketing campaigns that deliver to an overarching strategy.

Benefits

• GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.
• In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.