Marketing Strategy Director

UK (Remote)

£81K/yr – £120K/yrDirector/Executive9+ years expFull time

Posted 3 weeks ago

Job Summary

Own Growth’s forecasting, budgeting and analytics partnership to drive regional growth and cross-functional decision making.

  • Own end-to-end forecasting, scenario planning, and monthly/quarterly reviews
  • Lead cross-functional strategy, spend optimization, and data-driven insights

Job Description

Responsibilities

  • Forecasting, Planning & Operating Rhythm
  • - Own Growth’s forecasting process end to end: gather assumptions, challenge inputs, coordinate with Data, and prepare forecast narratives for leadership
  • - Maintain and continuously refine the business logic, pacing, scenario planning, and target setting frameworks built on top of Airalo’s forecasting model
  • - Lead monthly and quarterly business reviews — prepare materials, synthesize insights, and ensure follow-ups drive real action
  • - Run weekly operating cadence for Growth: performance reviews, KPI tracking, variance analysis, and strategic escalations
  • Budget Allocation & Strategic Decision Support
  • - Build data-driven recommendations on spend allocation across regions and channels, using CAC, pLTV, incrementality and ROI insights to optimize for incremental profit/growth
  • - Conduct granular regional deep dives (country/segment/channel) and identify levers to improve growth or efficiency.
  • - Identify cross-regional capital reallocation opportunities and quantify trade-offs between markets (e.g., where incremental $1 delivers highest marginal return).
  • - Partner with Growth, Product, Brand, and Finance to align on targets, trade-offs, and the drivers behind plan variances.

Requirements

  • 9+ years in Growth Strategy, BizOps, FP&A, Management Consulting, Strategy & Operations, or similar analytical roles.
  • Demonstrated experience owning planning cycles and influencing capital allocation decisions at a multi-market or global level.
  • Demonstrated ability to maintain forecasting models (Excel/Sheets) and run scenario planning, CAC/LTV experience, pacing, and ROI logic.
  • Strong analytical proficiency: Excel (advanced), and comfort working with SQL and modern BI tools (Looker, Lightdash, Tableau). Experience with MMM models a plus.
  • Clear experience turning data into recommendations — not just reporting results, but synthesizing insights into “what we do next.”
  • Ability to challenge assumptions, pressure-test inputs, and navigate ambiguous or incomplete data.
  • Experience working cross-functionally with channel leads, PMs, and Data teams; strong communication skills with senior stakeholders.
  • Comfort managing complex, deadline-driven projects, prioritizing across markets, and driving alignment among multiple teams.
  • A proactive, structured problem-solver who can pick up unclear problems, untangle them, and deliver clarity with minimal guidance.

Preferred

  • Experience in consumer tech, marketplace, travel, or subscription businesses
  • Familiarity with marketing analytics: attribution, CAC/LTV modeling, incrementality testing, funnel analysis
  • Comfort coordinating experimentation roadmaps and interpreting lift tests or causal results
  • Prior experience as the business partner to a Data/Analytics org
Airalo logo

Airalo

4.1 Glassdoor

Bringing you pain-free connectivity while you travel.As travelers ourselves, we’ve faced the painful situations of not finding Wi-Fi, losing the SIM card you’ve carefully taped to the back of your phone, and the horror of coming home to an unexpected roaming bill. We believe that in today’s modern world, connectivity and freedom should be accessible to all. Airalo is here to take away the pain and stress of researching and seeking out the best roaming deal. We’re here to let everyone stay connected globally while keeping it simple and pain-free.Airalo is the world’s first eSIM store for travelers to access over 200+ eSIMs at the most affordable, local rates from around the world, all via eSIM-compatible smartphone, tablet, or PC. Airalo offers you both connectivity and freedom - you’ll never have to carry multiple SIM cards or change your number again, no matter where you are in the world.

Founded in 2019
Delaware, Ohio, USA
391 employees (63 in marketing)
1% recommend to a friend

Salaries

Posted range

£81K/yr – £120K/yr

Taken straight from the job posting.

See all Airalo salaries

Marketing Team

Marketing Team Size
46 (12% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$287.3M
Last Raise
$220M
Series C

Funding History

  • Jul 2025
    Series C • $220M
  • Jul 2023
    Series B • $60M
  • Oct 2021
    Series A • $5.4M

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
52.6%
Direct
39.8%
Referral
5.1%
Social
0.9%
Paid
1.5%

Headcount Trend

Current headcount: ~391

Recent News

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Marketing Strategy Director

Airalo · UK · Remote