Responsibilities

• AI tooling.
• Campaign Operations & Attribution Marketing Funnel & Lead Lifecycle
• You'll help us build a marketing-to-sales funnel that is clearly defined, measurable and scalable.
• Own the operational management of the lead lifecycle from initial engagement through MQL, sales engagement, opportunity and revenue.
• Build and maintain lead scoring, qualification and routing processes.
• Ensure lifecycle stages and contact statuses are consistently and accurately managed across our systems.
• Monitor funnel performance and identify leads that are getting stuck, incorrectly routed or not being followed up.
• Establish and monitor SLAs between Marketing and Sales.
• Analyse conversion rates, speed-to-lead and funnel velocity.
• Identify leakage within the funnel and work with Marketing and Sales to address it.

Requirements

• 3 - 5 + years' experience in Marketing Operations, Revenue Operations, Demand Generation Operations or a similar role.
• Experience working within a B2B SaaS business.
• Strong hands-on experience with Salesforce, including Salesforce Campaigns, Campaign Members, campaign hierarchies and campaign reporting.
• Hands-on experience working with a marketing automation platform such as HubSpot, Marketo or Pardot/Account Engagement.
• Strong understanding of the B2B marketing and sales funnel.
• Experience working with MQLs, lifecycle stages, lead scoring, qualification and routing.
• Experience building workflows and automation across marketing and CRM systems.
• Experience with campaign tracking, attribution and marketing performance measurement.
• Strong analytical skills and experience building reports and dashboards.
• Excellent attention to detail and a strong understanding of data quality.

Preferred

• Experience with Salesforce Campaign Influence and multi-touch attribution.
• Experience integrating marketing platforms with Salesforce.
• Experience with ABM or account-based marketing tools.
• Familiarity with enrichment, intent or routing platforms.
• Experience with tools such as Salesloft, 6sense, Demandbase, ZoomInfo or similar.
• Basic knowledge of APIs, webhooks or integration concepts.
• Experience with BI or data visualisation tools.
• Experience implementing AI-powered workflows, agents or automation within a GTM environment.