Responsibilities

• Produce and analyse performance evaluation reports, providing actionable insights that improve effectiveness and inform data-led marketing strategies
• Lead discussions across marketing and communications to ensure standards for insight and evaluation are being met against functional standards
• Training of team members on processes, systems, and insight and evaluation
• Maintain and optimise our systems and tools, ensuring they integrate effectively across our marketing channels
• Manage workflows and standard operating procedures, from briefing through to evaluation, identifying opportunities to improve efficiency
• Leverage the latest digital marketing tools and technologies, including marketing automation and Artificial Intelligence (AI) to enhance our capabilities
• Maintain robust data management processes, ensuring data protection compliance while maximising audience insights and segmentation
• Build and manage relationships with internal and external stakeholders, including supplier agencies
• Apply the principles, policies and practices of Government Communications Service to a high professional standard

Requirements

• Demonstrable experience of managing and integrating marketing platforms, systems and processes to meet business objectives
• Excellent analytical skills, with experience using data management and reporting tools to evaluate campaign performance, interpret data and provide actionable, robust insights
• Proven ability to design, implement and optimise efficient marketing processes and workflows
• Able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives
• Strong written and verbal communication skills with the ability to convey information clearly and adapt style to suit different audiences and stakeholders

Benefits

• Competitive salary
• Generous pension scheme
• A discretionary non-contractual performance related bonus
• Working remotely in addition to working in advertised office location
• Flexi time scheme (available for B1-B6) - Remove this bullet for SCS roles
• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays