Marketing Officer - Social, Content & Campaigns (Barnstaple)
Barnstaple, Devon, UK
Posted 4 weeks ago
Job Summary
Own and optimize social media, recruitment campaigns and reputation initiatives from planning through delivery, using data to lift performance.
- Own day-to-day social channels and campaigns
- Collaborate with design, briefs, and suppliers to move initiatives forward
Job Description
Responsibilities
- take day-to-day ownership of our social media channels and student recruitment and reputation campaigns – planning, setting up, delivering and optimising paid and organic activity from start to finish
- identify the audience, shape the message, select the right channels, manage budgets and create or coordinate the campaign assets needed to make it happen, working closely with our in-house designer
- set up and monitor paid recruitment campaigns; capture student content, create a Reel, develop campaign creative, write social copy or analyse performance
- use data and insight to continually improve performance
- build relationships across the College, seek out opportunities, challenge and improve briefs, coordinate colleagues and suppliers and keep activity moving
- turn briefs into creative, audience-focused marketing that delivers results
Requirements
- understands audiences, channels and content
- strong copywriting skills
- confidence to create engaging written, photographic and short-form video content
- comfortable setting up and managing paid social campaigns
- planning organic activity
- managing budgets and deadlines
- using data and insight to continually improve performance
Benefits
- generous holiday allowance
- enhanced pension contributions
- a wide range of additional employee benefits
Exeter College
Exeter College is an award winning, world-class place to learn and work. Graded Ofsted Outstanding (2023), we are recognised nationally for our teaching, training and support. Our vision is to shape the future by delivering excellence that helps realise the ambitions of our learners, our city and our wider region.We’re proud to be an exceptional place to work. Exeter College features in the Sunday Times Top 100 Best Places to Work, reflecting our positive culture, strong staff development opportunities and commitment to our people.As one of the UK’s largest and most successful further education colleges, we have over 1,000 staff and more than 12,000 learners. Every year our students achieve exceptional and above‐national‐average results, impressive technical and vocational outcomes and industry accolades.As the South West’s largest apprenticeship provider we work with hundreds of businesses to deliver high‐quality skills training. We’re also home to leading specialist academies in hospitality, performing arts, sport, digital technologies and more, supporting learners to excel.Exeter College is also the Government’s South West Construction Technical Excellence College and forms part of the Exeter and North Devon Colleges Group.We’re always keen to hear from talented people who want to make a difference. Explore opportunities on our Careers page and discover what makes us #ExeCollProud.
Salaries
Posted range
£28K/yr – £29K/yr
Taken straight from the job posting.
Links
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