Marketing Officer (Future Students)

Responsibilities

• Plan and deliver recruitment marketing that supports the Future Students strategy and faculty objectives.
• Plan and deliver strategic and tactical marketing activity for either undergraduate or postgraduate recruitment in the Faculty.
• Manage a varied subject portfolio and create content that supports applicants at different stages of the recruitment journey.
• Lead marketing campaigns and projects, coordinating activity across teams and channels.
• Deliver and manage digital marketing activity, including PPC and display advertising.
• Produce high‑quality, audience‑focused content for digital and offline channels, ensuring brand, accessibility and quality standards are met.
• Manage and update sections of the University website using the CMS to improve usability and performance.
• Support recruitment events and conversion activity in collaboration with faculty and Future Students colleagues.
• Use insight, data and reporting to evaluate activity and inform future planning.
• Act as a brand champion, ensuring consistent, accurate and compliant use of the Manchester Met brand.

Requirements

• Professional marketing experience, ideally within a large or complex organisation.
• Experience delivering integrated marketing campaigns across digital and offline channels.
• Strong copywriting, content creation and editorial skills.
• Experience using paid and organic digital marketing tactics.
• Confidence working with data, insight and reporting to demonstrate impact and inform decisions.
• Strong organisational and project management skills, with the ability to manage competing priorities.
• A collaborative approach and experience working with academic and professional services colleagues.
• You will be curious, solutions-focused and committed to delivering high-quality marketing that supports prospective students to make informed choices.

Benefits

• 25 days leave + Christmas closure + Bank holidays (Extra 5 days after 5 years of service)
• Travel loan
• Wellbeing platform
• Life insurance
• Access to Campus Facilities
• Enhanced parental leave
• High-quality guaranteed pension
• Hybrid working opportunities