Marketing and Admissions Officer
GDST (The Girls' Day School Trust)
Bath, Bath and North East Somerset, UK (On-site)
In-houseFull-timeMid level
3 hrs ago
Marketing Officer (B2B and Apprenticeships)
Birmingham, UK (On-site)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
Job Summary
Own multi-channel B2B and apprenticeship marketing programs from planning to evaluation, delivering targeted employer outreach and apprentice awareness while coordinating cross-functional insights and content to drive qualified engagement.
- Own multi-channel campaigns and weekly/monthly reporting to align activity with university recruitment goals.
- Coordinate web, social, CRM, and outreach efforts with Marketing, Recruitment, and academic stakeholders for B2B/apprenticeship audiences.
- Leverage market intelligence to inform new courses and portfolio decisions.
Job Description
- Responsibilities: Work with colleagues in Employer Engagement to create and own B2B and apprenticeship marketing campaign plans which drive traffic to the University website through multi-channels e.g. print, digital, external third party platforms, social activity or paid.
- Responsibilities: Develop specific B2B and apprenticeship marketing campaigns, including marketing to employers and raising awareness amongst potential apprentices.
- Responsibilities: Create monthly B2B and apprenticeship recruitment marketing reports and quarterly reports that review activity and outline future activity for postgraduate recruitment, whilst monitoring and analysing all media and digital activity to maximise efficiencie
- Responsibilities: Own B2B and apprenticeship specific literature and content plans, ensuring content is produced on the right platform at the right time by working with stakeholders to ensure these plans meet the needs of the Academic Schools.
- Responsibilities: Work with teams across Marketing and Recruitment, in conjunction with the Marketing Managers, to ensure that web, social media, Customer Relationship Management and outreach activity are tailored to the specific needs of B2B and apprenticeship prospects
- Responsibilities: Work with Market Insight and Planning and Business Intelligence teams to provide relevant market intelligence and data for both new course proposals and to advise on current portfolios.
University of Staffordshire
University of Staffordshire is the place of possibility - connecting talent with opportunity across our campuses in Stoke-on-Trent, Stafford and London. Our hands-on, immersive learning environment equips students with real-world skills and the confidence to succeed. It’s why our students ranked us as third in the UK for career prospects (What Uni Student Choice Awards 2025). As the leading university in games education, and pioneers in computing, games and esports, we continue to lead in emerging industries.Working with employers, we drive innovation and growth through research, training and consultancy, transforming people, places and society through education and enterprise.
Marketing Team
Marketing Team Size
50 (2% of company)
Traffic Signals
Monthly Visitors
543.9K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
16.2%
Direct
37.6%
Referral
34%
Social
4%
Paid
5.8%
Headcount Trend
Current headcount: ~3K
Recent News
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