Responsibilities

• Establish Genie AI as the defining brand in AI-powered legal work.
• Build a sustainable engine for awareness, influence and word-of-mouth growth.
• Help shape how customers, investors, partners and industry leaders think about legal AI.
• Increase Genie's share of attention across legal, procurement and AI audiences globally.
• Create a community of advocates who actively champion our mission and products.
• This role combines strategy and execution. You'll spend time building plans behind the scenes, but you'll also be highly visible externally; meeting customers, speaking at events, creating content, building relationships and generating excitement around Genie AI.
• Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences
• Build distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
• Build category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
• Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
• Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy
• Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact
• Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share
• Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time