Responsibilities

• Manage and continually develop the Thames Valley Windows WordPress website, working with our web development partner to keep content fresh and improve performance.
• Drive online lead generation through SEO, PPC and email marketing.
• Create targeted email campaigns and customer mail-outs in Mailchimp, and work with the Sales Manager to align campaigns to maximise our CRM.
• Plan and produce photography and video from completed installations — liaising with installation teams and customers to capture a regular flow of WIP and project content.
• Grow and manage the website’s “Recent Projects” section and organise in-house product photography and video shoots.
• Write engaging blogs, FAQs and product content.
• Plan, schedule and publish across Instagram, Facebook, LinkedIn, Pinterest, YouTube, Google My Business and Houzz, growing our audience with content on products, projects and company news.
• Manage our online reputation, monitoring and responding to reviews on Trustpilot and Google.
• Research, write and submit entries for key industry awards, including the GGP Installer Awards and G-Awards.
• Manage showroom signage and vehicle branding.

Requirements

• 3–5 years’ experience in a similar Marketing Manager or Senior Marketing Executive role.
• Experience managing WordPress websites, with a good understanding of SEO.
• Experience using Mailchimp or similar email marketing platforms.
• Excellent copywriting and content creation skills, with a focus on brand management for generating leads, customer engagement and business growth.
• Experience managing multiple social media platforms.
• Excellent organisational and communication skills.

Preferred

• Experience with CRM systems and Google Analytics.
• Graphic design and video editing skills using Canva and/or Adobe Photoshop.
• PPC campaign management with Google Ads and Meta advertising.