Responsibilities

• Lead the development of annual and three-year brand plans, setting clear growth ambitions, strategic choices, commercial priorities and measurable KPIs.
• Own the commercial performance for the brands, reviewing sales, margin, distribution, pricing, promotional performance, brand health and activity ROI to identify risks, opportunities and actions.
• Lead brand P&L thinking to improve growth, profitability, forecast quality and commercial delivery.
• Develop clear recommendations on portfolio strategy, pricing, pack architecture, customer priorities, range opportunities and innovation pipelines.
• Lead priority strategic projects from insight & opportunity identification through to business case, cross-functional alignment, launch execution and post-launch evaluation.
• Work closely with the communications-focused Senior Brand Manager to ensure consumer and brand-building plans support the agreed strategic and commercial growth agenda.
• Act as an active member of the Atta and Spice Segment Teams, bringing strategic direction, commercial challenge and brand growth leadership into cross-functional decision making.

Requirements

• You will be an experienced FMCG marketer, ideally within the food sector, with a proven track record of developing strategy and delivering commercial results.
• You combine strong commercial acumen with a data-led approach and are comfortable analysing performance, managing P&L considerations and turning insights into practical actions that drive growth.
• You have experience in brand strategy, commercial planning, pricing, promotions, portfolio management and innovation, together with the ability to lead complex projects from opportunity identification through to implementation and evaluation.
• You are a confident communicator who can influence stakeholders at all levels, build strong cross-functional relationships and bring clarity to complex challenges.
• You are a self-starter with a strong bias for action, accountability and delivery. Resilient, pragmatic and calm under pressure, you enjoy working at pace and have a genuine interest in the UK Ethnic Market.
• Just as importantly, you are a collaborative team player with a positive attitude and a good sense of humour.
• If you are looking for an opportunity to shape the future of iconic brands while making a significant commercial impact, we would love to hear from you.