Responsibilities

• Lead the planning and delivery of integrated marketing campaigns, aligning activity to organisational priorities and audience insight.
• Oversee end-to-end campaign delivery, working with Communications colleagues and external agencies to deliver integrated activity across paid, owned and earned channels.
• Collaborate across Wellcome Collection to embed marketing early in programme development, ensuring campaigns are clearly articulated and set up for success.
• Champion best-in-class use of digital advertising and paid media, including a robust approach to first- and third-party data.
• Manage campaign budgets and resources, making informed decisions to maximise impact and deliver against targets.
• Brief and oversee the development of accessible, high-quality, brand-compliant campaign assets, taking a digital-first, video-led approach.

Requirements

• Experienced marketing professional with a proven track record of developing creative, insight-led campaigns that engage target audiences effectively.
• Skilled in managing multiple projects simultaneously, including budget oversight, planning, and delivery to deadlines.
• Strong experience commissioning and collaborating with a wide range of external suppliers, agencies, and partners to achieve marketing objectives.
• Passionate about the cultural sector, with a commitment to inclusive practices and increasing representation and engagement among diverse audiences.