Responsibilities

• You set the bar for how Odin looks and sounds across everything we put out. When work isn't good enough, whether that's ours or an agency's, you can say precisely why and you fix it.
• Creativity is what separates this role from a performance marketing job. Anyone can run the paid channels, so the difference comes from having ideas nobody asked you for and the craft to ship them.
• You write the copy and build the landing pages yourself, along with social, email and lead magnets.
• Strategy and creative direction sit with you, with input from the Head of GTM and the founders.
• Google Ads and SEO currently run through an external agency, but you own the outcome, not just the relationship, so if it isn't working, that's on you to fix or replace.
• You're accountable for the inbound marketing-qualified pipeline and the volume of real opportunities reaching sales. Attribution sits with you too, so you know which channels are generating MQLs, where people are dropping off, and where the next pound is best spent.
• You'll test broadly at first, product-led growth, organic and AI search, email, social, events, content, paid, but the goal is to find the two or three channels that actually work and go deep on those rather than running a wide portfolio indefinitely.
• When something works, you turn it into a system so it becomes repeatable rather than a one-off.

Requirements

• You have taste and can prove it. Either you've worked somewhere that takes brand seriously, or you can point at things you've shipped yourself that are obviously good.
• You know the difference between copy that's a nine and copy that's a six, and you don't ship the six.
• You'd rather run five strong experiments than fifty average ones. When something isn't landing you can say why, rather than cycling through variations until one works.
• You can show work you built that drove real signups or leads, not engagement numbers.
• You write and ship things yourself, rather than needing a team to execute your ideas.
• Pipeline and revenue are what you optimise for, not impressions or output volume.
• You make decisions without waiting for someone to validate them.
• You've used AI in a way that genuinely changed your output, and you can show how.

Benefits

• - Health: Private health insurance (Vitality), paid sick leave including support for pregnancy loss and fertility treatments, and access to Spill for mental health support
• - Wellness: Annual budget for health, therapy or fitness
• - Parental Leave: Enhanced maternity, adoption, paternity and partner leave
• - Pension: 4% employer contribution with salary sacrifice options
• - Time Off: 25 days annual leave, 2 wellness days and flexible bank holidays (33 days total)
• - Work From Anywhere: Up to 6 weeks per year working from anywhere globally
• - Birthday Leave: An additional day of leave