Responsibilities

• Develop and implement JTL's employer marketing and engagement strategy
• Identify new markets, sectors and employer growth opportunities
• Develop employer value propositions and marketing approaches with the Marketing Specialists/Leads
• Overall responsibility for lead generation - converting enquiries into enrolments, pipeline building, marketing-attributed revenue
• Analyse market intelligence, competitor activity and campaign performance
• Recommend strategic priorities based on insight and evidence
• Develop relationships with employers, employer networks and strategic partners
• Lead the team planning of marketing events, including JTL’s National and Regional Awards, trade shows and networking activity
• Ensure activity delivers measurable commercial outcomes with a YOY increase in apprentice starts, numbers of employers taking on JTL apprentices, and registrations on JTL commercial courses
• Line manage the Marketing Specialists/Leads and a Marketing Administrator, bringing forward innovative marketing tactics to achieve the aims of JTL’s Business Plan

Requirements

• At least B2B but preferably also B2C marketing experience with demonstrable commercial outcomes
• Experience developing marketing strategy as well as delivering campaigns
• Strong commercial acumen
• Able to identify AI and digital opportunities and implement improvements
• Excellent communication and stakeholder management skills
• A flexible and innovative approach; able to take initiative, work at pace and manage competing priorities.
• Willingness to travel nationally as required

Preferred

• Educated to degree level or equivalent; marketing or communications related qualification preferred
• CIM qualification or equivalent
• Driving licence and use of a car
• Experience in line management
• Event planning experience
• Agency management
• Sector knowledge or experience: building services engineering, construction, apprenticeships, education or skills
• Demonstrable record of undertaking structured relevant CPD in the most recent role

Benefits

• 25 days’ annual leave plus bank holidays, with additional days for long service and a Christmas shutdown
• Generous pension scheme with matched contributions
• Life assurance and occupational sick pay
• Optional private healthcare and regular health checks
• Access to an Employee Assistance Programme for you and your family
• CPD support, including funding for professional qualifications and ongoing training
• A supportive, collaborative and values-driven working environment, plus much more…