Responsibilities

• Take full ownership of the marketing engine end to end — from strategy and brand to performance, automation, analytics, and team leadership
• Lead all aspects of marketing, including digital acquisition, funnel architecture, brand positioning, content and creative, CRM and automation (Ontraport), and performance analytics
• Own major KPIs such as CPL, CPA, ROAS, CAC, lifetime value, and conversion rates
• Contribute at board level, providing insight, forecasting, and strategic recommendations that directly support revenue growth and business expansion
• Recruit, develop, and lead a high‑performance marketing team
• Set clear expectations, embed accountability, and build a culture of pace, ownership, data‑driven decision‑making, and continuous improvement
• Build the internal marketing function and create systems and structure needed to scale nationally and internationally
• Work closely with the founder and executive team, collaborating daily with leadership, marketing, sales, and delivery teams
• Move into the CMO pathway as the organisation scales

Requirements

• Marketing leadership experience in scale-up or start-up environments
• Ability to own and lead the marketing function end to end (strategy, brand, performance, automation, analytics, and team leadership)
• Experience with digital acquisition, funnel architecture, brand positioning, content and creative, CRM and automation (Ontraport), and performance analytics
• Ownership of major KPIs such as CPL, CPA, ROAS, CAC, lifetime value, and conversion rates
• Willingness to contribute at board level with insight, forecasting, and strategic recommendations
• Experience recruiting, developing, and leading a high-performance marketing team
• Commercially minded with confidence in opinions and willingness to be hands-on where required
• Experience building functions in scale-up or start-up contexts, not just inheriting them
• Ability to work full-time in an office-based role in Peterborough

Preferred

• Formal marketing qualifications or degrees welcome, they are not the deciding factor
• Marketing leader with scale-up or start-up experience
• Commercially minded with a proven ability to grow businesses

Benefits

• Private healthcare
• Pension scheme
• 20 days annual leave plus bank holidays
• Executive leadership development
• Opportunity to attend and be part of company events, launches, and industry experiences
• Potential car allowance subject to role requirements and performance
• Clear and credible progression pathway to Chief Marketing Officer (CMO)
• Full-time, office-based role within a fast-growing, founder-led organisation
• Access to our new university HQ
• The opportunity to help shape one of the most ambitious business education brands in the UK