Marketing Manager

Greenwich, UK (Hybrid)

Salary Not AvailableMid Level5+ years expContract

Posted 2 months ago

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Job Summary

Own education-focused marketing across channels, balancing strategy with hands-on execution to attract students and partners, drive lead generation, and strengthen brand consistency while improving digital performance.

  • Growth & Campaign Delivery: Plan and run integrated campaigns across digital and offline channels to support growth targets.
  • Team & Agency Leadership: Lead a small marketing team and external agency to ensure high-quality output and brand alignment.
  • Cross-Functional Partnership: Act as a marketing partner to internal teams to align on goals, budget, and performance across the business.

Job Description

Responsibilities

  • Take ownership of marketing across a growing education and training organisation, shaping how we attract, engage and convert students and partners across the world — driving stronger lead generation, enhancing brand consistency, and improving digital performance across multiple channels.
  • Manage marketing across integrated plans and lead initiatives end-to-end, and work closely with stakeholders across the business.
  • Manage a small internal marketing team and external design agency, setting direction, prioritising activity and ensuring a consistently high standard of output across all marketing channels.
  • Stay organised, proactive and commercially focused; the role is hands-on, balancing strategy and execution and providing visibility, ownership and impact across the business.
  • Strategy & planning: Develop and deliver integrated marketing plans aligned to business growth goals; Own campaign planning across digital and offline channels; Manage marketing budget and performance reporting.
  • Execution & Performance: Lead delivery of campaigns across email, PPC, SEO, website and content; Optimise conversion, engagement and ROI across channels; Oversee website updates and user experience improvements.
  • Stakeholder & Brand Management: Act as a key marketing partner to internal teams; Ensure brand consistency across all channels and communications; Manage external agencies and suppliers where required

Requirements

  • 5 years minimum demonstratable experience in a similar marketing role
  • Educated to degree level or equivalent in marketing, digital media communications or related field

Preferred

  • Apprenticeship (desirable)
  • Government contracts (desirable)
  • Master's degree or professional qualification (CIM) advantageous

Benefits

  • Company Benefits: up to 25 days annual leave + bank holidays per year + birthday day off - pension contributions – career development opportunities – team support – employee assist programme – plus more
Twin Group logo

Twin Group

At Twin Group, we have been helping shape futures and careers since 1995, from our modern London HQ in Greenwich, as well as our offices, schools and training centres across the UK, Ireland and Spain. Our values ensure we are empathetic and approachable while mixing innovation and expertise. Our ongoing mission is growing opportunity for students, employers and prospective employees, delivering diverse and high-quality services:- Employability, Training & Apprenticeships– Welfare-to-work provider for British residents, we deliver funded training programmes and employability courses focused on employment opportunities. 3SC is our Social Enterprise, delivering government contracts to mostly third sector organisations in the employability, health and justice industries. We have a strong history with apprenticeships and work-based learning in Health, Social Care, Digital and Leadership industries across London and the South East of the UK. - Internships & Placements – We help people progress their career through internship placements and experiences, in the UK, Ireland, Spain and selected destinations worldwide. A StudyTravel Work Experience Superstar since 2014, our delivery can be supported by various international and national funding streams, like Erasmus+ and Turing. We are also partnered with selected UK Universities, helping new graduates into work placements. - English & Summer Centres - Three full time English Centres in London, Eastbourne and Dublin, accredited by British Council in the UK, Eaquals and ACELS in Ireland. We also offer accredited seasonal English tuition and exciting activity programmes for international juniors in a wide range of great summer locations across the UK and Ireland.- School Group Travel - Educational tours and city breaks for school groups to famous cities, sights and attractions across the UK and Ireland. Our school integration programme offers school groups the chance to try life as a British student in local schools.

Founded in 1995
London, England, GBR
256 employees (10 in marketing)

Traffic Signals

Monthly Visitors
17.5K
Traffic Source Mix
Search
62.3%
Direct
2.7%
Referral
35%

Headcount Trend

Current headcount: ~256

Marketing Team

Marketing Team Size
10 (4% of company)