Marketing Manager

London, UK (On-site)

$57K/yr - $66K/yr (Est.)Mid LevelFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end Fashion category marketing with a clear growth mandate, owning campaigns, content, and the channel mix for buyers and sellers.

  • Own Fashion category marketing across paid, organic, and digital content to drive demand.
  • Build and iterate a repeatable content and campaign engine that links discovery moments to conversion.
  • Launch influencer programs and in person events to keep Fashion top of mind and move first-time buyers through the funnel.

Job Description

  • own marketing for Fashion at Tilt: the campaigns, the content, the channels, and the demand they drive.
  • building campaigns and content that put clips feature and agentic search to work.
  • This isn't a broad marketing role. It's a focused one, on one category, with a clear mandate to grow it.
  • In your first 0–3 months: Get deep into Fashion at Tilt: understand the buyers, the sellers, the competitive landscape
  • Develop the strategy for Fashion category marketing across paid, organic, and digital content
  • Build and own our marketing calendar for the category, ensuring that we have a high density of reasons for users to engage with the platform
  • Launch community and in person events to make sure we’re top of mind for buyers and sellers
  • In 3+ months and beyond: Own the Fashion marketing strategy end-to-end: what we run, where, and why
  • Launch influencer marketing for a fashion category and hit the first time buyer targets
  • Build a repeatable content and campaign engine for the category, not just one-off pushes
  • Become an expert on what our Fashion users looking for and use that knowledge to iterate our strategy and campaign engine
  • A bias for action: you'd rather test a campaign and iterate than wait for the perfect brief
  • Strong instincts for content and creative, and a track record of campaigns that performed
  • Understand the importance of data-based decision making and comfort in key metrics like CAC, LTV, conversion, etc.
  • Experience building marketing strategy from scratch, not just executing someone else's calendar
  • Organised and reliable: you can run multiple campaigns at once and see them through
  • Genuinely excited by fashion, streetwear, and vintage, and the communities around them
  • Comfortable owning ambiguity and moving at the pace of an early, fast-scaling company
  • Experience marketing search or discovery products (agentic search, recommendation engines)
  • Experience marketing a declining or underperforming category back to growth
  • Familiarity with live commerce, marketplaces, or community-led growth
  • 29 days off, plus UK bank holidays
  • Your birthday off, no questions asked
  • Share options to become a true stakeholder in our success
  • 3% pension contribution from Month 2 (auto-enrolment)
  • Unlimited phone/video and in-person therapy (phone therapy covers partner and dependants 16–18 years old)
  • 24/7 phone GP, including private prescriptions (including partner and children)
  • MacBook and tech budget to get you set up your way
  • Gym membership
  • Free Deliveroo if you're working late
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TILT

Save time, stay compliant and save money while creating the best leave experience for your employees. Tilt is a third-party leave administration software built with our own proprietary technology and automation, backed by leave law experts, software engineers, and Leave Success Managers that blend software and the human touch.The problem is that you’re overworked, unsure, and unsupported. The average leave takes 25 hours to manually manage, and getting it wrong can mean lawsuits which can end up costing nearly $78,000. You want a smoother process and assurance that you’re legally compliant, but: you don’t have the bandwidth, time, budget, or expertise, and great dedicated leave management that works is hard to find. Confusing spreadsheets, random email chains or not offering anything are just temporary fixes that end up costing your company thousands of dollars each year while you and your employees are left feeling lost. You need a solution that will scale for you and with you. That’s why Tilt was created. To make leave NOT suck. Sparked by one too many unjust leave experiences, our Founder and CEO Jen Henderson has been leading this charge since 2017 because she knew there had to be a better way. And it’s here. With streamlined processes, an HR dashboard, employee views, compliance and management for all leave types, HRIS integration, payroll calculations, and a dedicated Tilter for you and your employee to offer support through the entire journey. Tilt will save you time, money, and undue stress.When an employee requests a leave, we’ll automatically determine eligibility, create custom step-by-step instructions, track FMLA usage along with any other time they quality for, calculate their payroll, and put in all in one place for you and them to see. Finally, have time to be there for your people and help your company thrive, but for a price you can invest in. Book some time to chat with us.https://hellotilt.com/

Founded in 2017
Fort Collins, Colorado, USA
150 employees (16 in marketing)