Own the end-to-end event marketing program for technology shows, aligning strategy, messaging, and audience development with partner and sales activities to drive registrations, revenue, and brand impact.

• Marketing strategy and messaging ownership: lead positioning, key messages, and product strategy for show brands.
• Campaign execution and measurement: plan, run, and optimize campaigns; report on effectiveness and results against performance criteria.
• Audience development and outbound communications: lead messaging and writing for outbound reach to customers; collaborate with sales, partners, and PR to generate demand.