Responsibilities

• Own marketing strategy and budget: set the annual marketing plan across our beverage, industrial, and bulk green CO2 segments. Allocate budget across channels and report on impact to the leadership team.
• Run and grow our social media channels: improve and grow our already established social media channels, with engaging posts, content and videos.
• Run paid acquisition: manage Google Ads, Meta, and LinkedIn campaigns — either hands-on or by directing our performance marketing specialist. Continually optimise CPL, conversion rates, and ROAS across our distinct customer segments.
• Own HubSpot and marketing automation: lead capture, lead scoring, lifecycle stages, email nurture sequences, and reporting dashboards. You're the person who knows where every lead came from and where it went.
• Build industry partnerships: secure paid content placements and partnerships across our key trade media — gasworld and the wider industrial gases press, the hospitality trade, the welding and manufacturing press, and the anaerobic digestion / sustainability media around our green CO2 story. Negotiate, deliver, and measure.
• Develop thought leadership content: build and run a content plan — articles, case studies, opinion pieces, customer stories — that positions Pro Gases as a credible independent voice. Our green CO2 story in particular is one we want to tell better. Write or commission as needed.
• Run our events programme: identify the right trade shows, conferences, and industry events for us to attend, sponsor, or speak at — from AD & Biogas, welding shows, and BCGA events. Manage logistics, stand presence, collateral, and follow-up.
• Manage external suppliers: performance marketing freelancers, designers, content writers, agencies, and event organisers. You're their single point of contact.
• Work with sales: sit in on sales calls, ride along with reps, understand our customers from Head Buyers of large carbonated drinks manufacturers to on the floor of fabrication shops. Feed that insight back into marketing. Build sales enablement materials that actually get used.
• Report and iterate: monthly dashboard on what's working, what isn't, and what's next. We care about pipeline and revenue, not vanity metrics.