Responsibilities

• Own and deliver the marketing plan across all practices, keeping messaging and branding consistent group-wide.
• Manage all digital channels — the websites, Google (Business Profiles, search and paid ads), SEO and email — to grow enquiries and new patient registrations.
• Plan, create and schedule social media content for each practice, and grow engagement and following.
• Manage print and offline marketing — leaflets, posters, signage, local press and mailers.
• Visit practices regularly to understand what each site needs, support the teams, and see campaigns through on the ground.
• Lead our approach to reviews and reputation — put systems in place to encourage patient reviews, monitor them across platforms, and respond appropriately.
• Gather marketing content from practices — patient stories and testimonials (with consent), before-and-after cases, photos, video and staff features.
• Plan and promote treatment open days and events, driving bookings and attendance and following up on leads afterwards.
• Track performance across channels and report on enquiries, bookings, cost per lead and return on spend, adjusting activity based on results.
• Manage relationships with external agencies, designers, printers and suppliers, and keep marketing spend within budget.

Requirements

• Proven experience in a marketing role, ideally covering both digital and offline channels.
• Hands-on experience with social media management and Google (Business Profiles and/or Google Ads).
• A good eye for content — able to gather, create and coordinate photos, video and copy that reflect the brand.
• Organised and self-motivated, comfortable managing multiple practices and priorities at once.
• Confident working with clinical and practice teams to get the content and buy-in you need.
• Full UK driving licence and willingness to travel between sites.
• Understanding of, or willingness to learn, marketing rules relevant to healthcare and dentistry.

Preferred

• Experience marketing within dental, healthcare or another regulated / multi-site environment.
• Skills in design or video editing (e.g. Canva, Adobe) and email marketing tools.
• Experience running events or open days.