Responsibilities

• Develop and own a clear B2B marketing plan aligned with acquisition, revenue, retention and product-adoption goals
• Plan and deliver targeted campaigns that generate awareness, engagement and qualified opportunities with law firms
• Work closely with Sales to improve lead quality, nurture prospects and support pipeline progression
• Create clear propositions, messaging and content across New Business (Perfect Portal), Client Onboarding (eCOS) and Compliance (AML & Risk)
• Develop lifecycle marketing activity that helps maintain, deepen and grow relationships with existing law-firm clients
• Support product adoption, cross-sell, retention and advocacy through relevant client communications and campaigns
• Build a strong B2B story for My Legal Journey and create firm-facing materials that support adoption of the consumer app
• Use client insight, CRM data and campaign performance to measure results, identify opportunities and improve activity
• Manage one Marketing Assistant and coordinate shared digital marketing, event management and design resources to deliver high-quality work on time

Requirements

• Strong B2B marketing experience, with a proven record of delivering commercially focused campaigns
• Experience supporting both new-client acquisition and the growth or retention of existing client relationships
• The ability to turn complex products and compliance-led subject matter into clear, engaging messaging
• Experience planning and delivering integrated campaigns across channels such as digital, content, email, events and sales enablement
• A good understanding of CRM and client-lifecycle marketing, with the confidence to use data and insight to improve results
• Strong stakeholder-management skills and experience working closely with Sales, Product and client-facing teams
• People-management or coaching experience, with the ability to develop an early-career marketer
• Working Hours: Your working week will be 37.5 hours, typically 9:00am – 5:30pm. Hybrid working is available after probation from our London, Leeds or Southport office. This is not a remote role.
• Salary and Progression: Competitive, based on your skills and experience
• Annual performance reviews provide a clear pathway for career development and salary progression

Preferred

• Experience within legal technology, conveyancing, SaaS, professional services or the marketing of regulated or compliance-related products
• Knowledge of account-based marketing or segment-led campaign planning
• Experience supporting a consumer app or B2B2C proposition

Benefits

• 25 days annual leave, plus bank holidays
• Flexible working options, including hybrid working and flexitime after probation
• Private health insurance, including dental, optical and hearing cashback
• 24/7 health advice line and access to virtual GP appointments
• Office snacks, including fruit and refreshments
• Regular team breakfasts and lunches
• “Work From Anywhere” weeks: work remotely from a location of your choice
• Referral bonus: earn up to £2,000 for successful referrals
• Birthday and work anniversary gifts
• Regular social events including summer and Christmas parties, hikes, pub quizzes and more