Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own cross‑channel demand and lifecycle marketing operations, aligning outbound and inbound programs with sales while building data-driven insights and content that moves leads through HubSpot-powered journeys.

  • Growth and Demand: Plan and execute marketing campaigns across social, digital, email, and experiential channels.
  • Outbound Campaigns: Run cold outreach email campaigns with ICP targeting, sequencing, mailbox warm‑ups, and tracking.
  • Lifecycle & Nurture: Build and manage inbound nurture funnels and automated workflows in HubSpot to progress the pipeline.

Job Description

Own cross‑channel demand and lifecycle marketing operations, aligning outbound and inbound programs with sales while building data-driven insights and content that moves leads through HubSpot-powered journeys.

  • Growth and Demand: Plan and execute marketing campaigns across social, digital, email, and experiential channels.
  • Outbound Campaigns: Run cold outreach email campaigns with ICP targeting, sequencing, mailbox warm‑ups, and tracking.
  • Lifecycle & Nurture: Build and manage inbound nurture funnels and automated workflows in HubSpot to progress the pipeline.
  • Analytics & Reporting: Build and maintain dashboards to monitor pipeline health, campaign performance, and ROI.
  • Sales Enablement: Support the sales team with qualified leads, data insights, and marketing collateral.
  • Tools & Partnerships: Support LinkedIn Sales Navigator usage across the business and HubSpot platform governance.
  • Competitive & Market Insight: Conduct competitor analysis and market research to steer campaign direction and messaging.
  • HubSpot Ownership: Own HubSpot business-wide, supporting both sales and marketing.
  • Nurture & Data: Set up, manage, and optimize nurture journeys, workflows, lead scoring, and segmentation.
  • Data Hygiene: Maintain data integrity, contact hygiene, and list management with continuous process improvements.
Pavegen logo

Pavegen

4.0 Glassdoor

Pavegen is a technology that helps to unlock the potential of every footstep! Laying underfoot, our technology harnesses the power of people's footsteps, creating not only a small amount of energy - but also imaginative, interactive experiences, which helps to educate, engage and enable meaningful action. We call this Citizen IMPACT, powered by Pavegen. We're helping leading brands and organisations all over the world to engage with their important stakeholders around sustainability and CSR in fun and interactive ways. By allowing people to participate in energy generation via an interactive brand or citizen engagement experience, we create memorable touch-points that place people at the heart of your Net Zero and ESG intent. PAVEGEN ENERGY CAPABILITY: Every footstep generates 3-5 joules of energy, so for that reason Pavegen is not a stand-alone renewable energy solution. Rather than focusing on the output of energy, we focus on the input of energy – PEOPLE - and the valuable connection you can achieve with your target audience. We call this a Return-on-Footstep (RoF)! Examples include:Kinetic Citizen Engagement in Cities, Public Spaces and Buildings•Pavegen linked to seating and mobile phone charging•Pavegen linked to LED lighting•Pavegen powering the irrigation system of an interactive green wall installationKinetic Brand Experiences at Live Events, Expos and Public Spaces•Pavegen linked to gamified experiences•Pavegen used to activate an AV screen that is used to educate and inform users about anything you want•Pavegen linked to mobile app technology trading footsteps in return for sustainability and social action rewardsWith over 250 installations in 38 countries, Pavegen is growing fast. If you would like to know more about Citizen IMPACT:Project and sales enquiries: sales@pavegen.comMedia Enquiries: press@pavegen.comStudents: education@pavegen.comCase studies and more information: www.pavegen.com Social media: @pavegen

Founded in 2009
London, England, GBR
33 employees (7 in marketing)
70% recommend to a friend

Marketing Team

Marketing Team Size
6 (18% of company)

Funding

Total Funding
$10.4M
Last Raise
$2.1M
Equity Crowdfunding, 3 years ago

Funding History

  • Oct 2023
    Equity Crowdfunding • $2.1M
  • Apr 2020
    Series A
  • Dec 2019
    Series A

Traffic Signals

Monthly Visitors
27.3K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
49.6%
Direct
37.4%
Referral
8.2%
Social
3.2%
Paid
1%

Headcount Trend

Current headcount: ~33

Recent News

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Marketing Manager

Pavegen · London, UK · Hybrid