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Pavegen

Brand · Energy Technology

4.0

Company overview

Pavegen is a technology that helps to unlock the potential of every footstep! Laying underfoot, our technology harnesses the power of people's footsteps, creating not only a small amount of energy - but also imaginative, interactive experiences, which helps to educate, engage and enable meaningful action. We call this Citizen IMPACT, powered by Pavegen. We're helping leading brands and organisations all over the world to engage with their important stakeholders around sustainability and CSR in fun and interactive ways. By allowing people to participate in energy generation via an interactive brand or citizen engagement experience, we create memorable touch-points that place people at the heart of your Net Zero and ESG intent. PAVEGEN ENERGY CAPABILITY: Every footstep generates 3-5 joules of energy, so for that reason Pavegen is not a stand-alone renewable energy solution. Rather than focusing on the output of energy, we focus on the input of energy – PEOPLE - and the valuable connection you can achieve with your target audience. We call this a Return-on-Footstep (RoF)! Examples include:Kinetic Citizen Engagement in Cities, Public Spaces and Buildings•Pavegen linked to seating and mobile phone charging•Pavegen linked to LED lighting•Pavegen powering the irrigation system of an interactive green wall installationKinetic Brand Experiences at Live Events, Expos and Public Spaces•Pavegen linked to gamified experiences•Pavegen used to activate an AV screen that is used to educate and inform users about anything you want•Pavegen linked to mobile app technology trading footsteps in return for sustainability and social action rewardsWith over 250 installations in 38 countries, Pavegen is growing fast. If you would like to know more about Citizen IMPACT:Project and sales enquiries: sales@pavegen.comMedia Enquiries: press@pavegen.comStudents: education@pavegen.comCase studies and more information: www.pavegen.com Social media: @pavegen
Founded in 2009
London, England, GBR
33 employees (7 in marketing)
70% recommend to a friend
70% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount -8.3% year over year

Funding

Total funding

$10.4M

Last raise

$2.1M

Equity Crowdfunding, 3 years ago

Funding history

Oct 2023

Equity Crowdfunding Pavegen · $2.1M

Apr 2020

Series A Pavegen

Dec 2019

Series A Pavegen

May 2019

Equity Crowdfunding Pavegen · $3.2M

Dec 2018

Seed Round Pavegen

Jan 2016

Seed Round Pavegen · $294.7K

Audience

Monthly website visitors
27.3K
Month over month+14.7%
Quarter over quarter-32.1%
Top sourceSearch (49.6%)
Ad budget per month$1.1K
Average search rank35.9
Traffic source mix
Search
49.6%
Direct
37.4%
Referral
8.2%
Social
3.2%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

28.4K

12-mo growth

+15.5%

Monthly growth

+0.7%

News

Links