Marketing Manager

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own end-to-end growth marketing and CRM operations to generate high-quality B2B leads, nurture them through HubSpot, and convert into opportunities while guiding messaging, content, and analytics across channels.

  • Growth & Demand: Plan and execute multi-channel campaigns (social, email, digital, experiential) and build audience ICPs alongside outbound sequences.
  • CRM & Content: Own HubSpot CRM/CMS, nurture journeys, lead scoring, data hygiene, and produce persuasive assets and SEO-friendly content.
  • Insights & Enablement: Build dashboards, provide data-driven insights to sales, and optimize LinkedIn Navigator usage and competitive messaging.

Job Description

  • Growth marketing & lead generation
  • Plan and execute marketing campaigns across social, digital, email, and experiential channels
  • Run cold outreach email campaigns using Smartlead.ai (experience with Apollo, Instantly, or similar preferred)
  • Including audience building, ICP identification, sequence setup, mailbox warm-up, domain ownership, UTM tracking, and follow-up flows
  • Build and manage inbound nurture funnels and automated workflows in HubSpot to convert and progress leads through the pipeline
  • Build and maintain dashboards to track pipeline health, campaign performance, and ROI
  • Support the sales team with qualified leads, data insights, and marketing collateral
  • Support the integration and usage of LinkedIn Sales Navigator throughout the business
  • Conduct ongoing competitor analysis and market research to inform campaign direction and messaging
  • HubSpot ownership (CRM + CMS)
  • Own HubSpot business-wide, supporting both sales and marketing
  • Set up, manage, and optimise nurture journeys, workflows, lead scoring, and segmentation
  • Maintain data integrity, contact hygiene, and list management. Continuously improving database processes
  • Manage forms, sequences, and sales enablement tooling within the platform
  • Build, plan, and manage all website content, including landing pages, digital case studies, blogs, etc via HubSpot CMS
  • Nice to have: experience building custom modules and templates in HubSpot Design Manager, or ability to leverage AI to achieve the same
Pavegen logo

Pavegen

4.0 Glassdoor

Pavegen is a technology that helps to unlock the potential of every footstep! Laying underfoot, our technology harnesses the power of people's footsteps, creating not only a small amount of energy - but also imaginative, interactive experiences, which helps to educate, engage and enable meaningful action. We call this Citizen IMPACT, powered by Pavegen. We're helping leading brands and organisations all over the world to engage with their important stakeholders around sustainability and CSR in fun and interactive ways. By allowing people to participate in energy generation via an interactive brand or citizen engagement experience, we create memorable touch-points that place people at the heart of your Net Zero and ESG intent. PAVEGEN ENERGY CAPABILITY: Every footstep generates 3-5 joules of energy, so for that reason Pavegen is not a stand-alone renewable energy solution. Rather than focusing on the output of energy, we focus on the input of energy – PEOPLE - and the valuable connection you can achieve with your target audience. We call this a Return-on-Footstep (RoF)! Examples include:Kinetic Citizen Engagement in Cities, Public Spaces and Buildings•Pavegen linked to seating and mobile phone charging•Pavegen linked to LED lighting•Pavegen powering the irrigation system of an interactive green wall installationKinetic Brand Experiences at Live Events, Expos and Public Spaces•Pavegen linked to gamified experiences•Pavegen used to activate an AV screen that is used to educate and inform users about anything you want•Pavegen linked to mobile app technology trading footsteps in return for sustainability and social action rewardsWith over 250 installations in 38 countries, Pavegen is growing fast. If you would like to know more about Citizen IMPACT:Project and sales enquiries: sales@pavegen.comMedia Enquiries: press@pavegen.comStudents: education@pavegen.comCase studies and more information: www.pavegen.com Social media: @pavegen

Founded in 2009
London, England, GBR
33 employees (7 in marketing)
70% recommend to a friend

Marketing Team

Marketing Team Size
6 (18% of company)

Funding

Total Funding
$10.4M
Last Raise
$2.1M
Equity Crowdfunding, 3 years ago

Funding History

  • Oct 2023
    Equity Crowdfunding • $2.1M
  • Apr 2020
    Series A
  • Dec 2019
    Series A

Traffic Signals

Monthly Visitors
27.3K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
49.6%
Direct
37.4%
Referral
8.2%
Social
3.2%
Paid
1%

Headcount Trend

Current headcount: ~33

Recent News

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Marketing Manager

Pavegen · London, UK · On-site