Plan and execute integrated marketing campaigns across digital, email, and content channels to generate pipeline and support revenue targets. Support the launch and positioning of new products and features, working cross-functionally with product and sales to bring them to market effectively. Work closely with sales to align campaign activity to buying stages, target accounts, and commercial priorities. Track and report on campaign performance, using data to optimise spend and improve conversion over time. Develop sales enablement materials including pitch decks, one-pagers, and battlecards that equip the team with clear, differentiated messaging. Contribute to persona development, competitive awareness, and market insight that sharpens how we position and communicate our offering. Support initiatives that deepen engagement with existing customers, from onboarding content to best-practice resources and advocacy programmes. Identify opportunities to improve retention and surface cross-sell and upsell through targeted communications. Brief and manage external agency partners, ensuring outputs are on brand, on brief, and delivered to a high standard. Build strong relationships with internal stakeholders across product, sales, and leadership, communicating marketing activity and progress clearly and with confidence.