Responsibilities

• Campaign Management & Demand Generation
• Plan, run, and optimise integrated lead and demand generation campaigns that drive demand and support revenue targets for customer acquisition and expansion.
• Lead multi-channel campaigns across email, media website, events, paid media and social.
• Use data to track and optimise MQL > SQL performance.
• Work with Sales on ABM activity targeting priority accounts and buying groups.
• Organise and attend in-person and online events.
• Digital & Website Performance
• Own and deliver the website strategy to increase traffic, engagement and conversion.
• Improve user journeys and ensure content supports priority initiatives across the Justice sector.
• Monitor and analyse website analytics to identify improvements and report progress.

Requirements

• Demonstrable experience as a marketing manager
• Knowledge of the Public Sector market
• Self-starter who takes ownership
• Proven experience in digital marketing and website optimisation.
• Strong content creation skills and understanding of messaging for complex sectors.
• Demonstrable experience delivering integrated lead and demand generation strategies.
• Experience managing or coaching a small team.
• Confident using analytics platforms and marketing automation systems.
• Strong stakeholder management and communication skills at all levels.
• Data-driven mindset with a focus on results, demonstrating success at improving ROI

Preferred

• Experience in B2B technology marketing.
• Knowledge of the UK Justice sector.
• Understanding of sector transformation programmes.
• Experience running ABM campaigns.

Benefits

• Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
• 25 days paid holiday with the option to buy/sell
• 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
• A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
• A selection of flexible benefits to suit your individual needs