Responsibilities

• You lead influencer marketing for the UK: you identify suitable influencers, negotiate collaborations, and build strong relationships with our partners.
• You develop strategic partnerships with brands, organisations, and communities in the pet space to increase Lassie's brand awareness and create new collaboration opportunities.
• You are responsible for Lassie's content, PR and branding activities in the UK and handle all types of copy and advertising materials.
• You work closely with our Creative Lead to produce marketing materials, and develop campaign-based content together with UGC creators.
• You establish and optimise marketing processes and collaborate with interns, freelancers, agencies, and/or additional team members.
• You define marketing goals, analyse campaigns based on data, and ensure targets are met within budget.
• You work closely with the Country Manager for the UK as well as the global marketing team in Berlin/Stockholm to align on marketing strategies, campaigns, and their execution.

Requirements

• You love pets.
• You have at least 3-4 years of experience in marketing for B2C brands.
• You are energetic, work independently, and aren't deterred by complex challenges; on the contrary: you love finding solutions.
• You are creative and think outside the box to execute extraordinary and bold marketing initiatives.
• At the same time, you are data-driven and think analytically.
• You have experience in copywriting.
• You possess excellent negotiation and communication skills.
• You live in London and have solid knowledge of the local market.
• You speak fluent English.

Benefits

• The opportunity to be part of a company in an early scale-up phase at the forefront of a booming market
• A dynamic and warm company culture and a great team of experts in their fields, united by at least one thing: a love of animals
• A work environment with plenty of room to shape things, opportunities to learn, and short decision-making paths
• The joy and excitement of working on a unique product that makes the world a little better
• Hybrid working model
• Great after-work and team events