Marketing Manager at Luton Borough Council | Luton, UK | £47K/yr – £50K/yr

Marketing Manager

Luton, UK (Hybrid)

£47K/yr – £50K/yrSenior LevelFull time

Posted 2 months ago

Job Summary

Own the planning and execution of Luton Rising’s brand storytelling across social media and integrated campaigns, turning insights into actions that raise awareness and engagement, while leading events activation.

Social & Campaign Ownership: develop, manage, and promote social channels and cross-channel campaigns aligned to strategic objectives.
Team & Execution: line-manage the marketing team, drive innovation, and ensure brand consistency in content and scheduling.
Performance & Events: analyse campaign results to inform strategy and contribute to evening/weekend activation days to bring the brand to life.

Job Description

Responsibilities:

Develop, Manage, and promote Luton Rising’s social media; plan, produce, and schedule high-impact campaigns to drive awareness and engagement
Line manage and support team members, encouraging innovation and best practice
Develop and implement integrated marketing campaigns that align with Luton Rising’s strategic objectives
Analyse and report on campaign performance, using insights to inform future strategy
You will also be part of events, sometimes lifting gear or attending evening/weekend activation days, to help bring the brand to life

Requirements:

Proven experience in communications or marketing management role
Experience ideally within a complex stakeholder environment
Strong skills in compelling visual and written content, campaign scheduling, and brand consistency
Excellent interpersonal, communication, and reporting abilities - comfortable interacting with stakeholders at all levels
Strong organisational skills with the ability to work independently across competing priorities
In depth experience managing budgets and delivering measurable results

Benefits:

From 25 to 32 days’ annual leave: linked to length of service and grade
Buying annual leave scheme: buy up to 20 days additional annual leave
Career Pathways: step up in your career or move into a specialist area
Pension scheme: with generous employer contributions of up to 19.2 per cent (at April 2026) and 3x salary death in service grant
Generous relocation package: up to £8,000 (subject to eligibility)
Employee Assistance Programme: a free, 24/7 confidential counselling and wellbeing support service available to all employees, their partner or spouse and dependent children over 16 still living at home
Work/life balance: flexible working options including working from home where possible. We welcome requests for flexible working arrangements including part-time hours and alternative working patterns
Training and support: unlimited access to development courses, mentoring and support and clear career pathways
Staff offers: includes discounts on your MOT, gym and fitness, restaurants and salons
Arriva Travel Club: great value savings on local bus travel

Luton Borough Council

A modern, cosmopolitan town, Luton benefits from a rare blend of great location, a thriving centre, superb transport links, a buoyant local economy and a highly progressive university. What’s more, all of this comes within the context of one of the most vibrant multicultural communities in the country.All in all, it’s a town with a lot to say for itself and that’s why some 200,000 people are proud to live, learn, work and enjoy life here. The diversity of the local community is celebrated positively by the council and is a considerable asset.

Luton, England, GBR

2.2K employees

www.luton.gov.uk