Responsibilities

• Strategic Leadership: Develop and execute the marketing roadmap for Latin America and Spain, ensuring full alignment with Twinkl’s global goals.
• Data-Driven Execution: Lead multi-channel campaigns using advanced analytics and social listening to drive regional KPIs.
• Audience & CRM Growth: Refine audience targeting and drive regional CRM strategies to boost customer lifetime value and retention.
• Content & Brand Advocacy: Evolve our digital content strategy (webinars, video, UGC) and drive trust through community initiatives, influencer partnerships, and ambassador programs.
• Market Innovation: Explore emerging digital spaces, AI-driven platforms, and localized media partnerships to reduce dependency on traditional acquisition channels.
• Performance Management: Manage regional budgets with a focus on ROI and CAC, while leading the regional team toward shared success.
• If you want to truly own your projects and solve complex marketing challenges in the fast-paced environment of Ed-Tech, apply now!

Requirements

• 3–5 years of marketing experience, ideally in B2C or education-focused environments.
• Strong experience in paid social, mobile marketing, and multi-channel strategies (including influencers/ambassadors).
• Excellent command of Spanish is essential; Portuguese is highly desirable.
• A strategic mindset, with proven ability to manage complex projects, analyse data, and report on ROI.
• Experience in managing and developing high-performing, resilient teams.
• Knowledge and experience of working with AI tools

Preferred

• Portuguese is highly desirable.

Benefits

• Enjoy 33 days of paid time off per year (pro-rata), plus watch your holiday bank grow the longer you stay with us.
• The Ultimate "Me" Day. An extra, fully paid day off dedicated entirely to you. Sleep in, binge a show, or hit the spa. No justification needed, just pure self-care.
• Want to change the world? We’ll foot the bill. Take a fully paid day every year to champion a cause close to your heart.
• Keep your money in your pocket as we give you access to a Westfield Health cash plan. Claim back cash on everyday healthcare like dentist visits, eye care, and physio.
• Big life moments deserve big support. We’ve got you covered with enhanced pay for maternity, paternity, and adoption leave.
• We’re investing in your tomorrow. Secure your future with our boosted pension contributions and total peace of mind through generous life insurance.
• Unleash a world of learning and fun! Get full, complimentary access to Twinkl for you and your family.