Responsibilities

• Develop and own the overall marketing strategy in collaboration with the Chief Technology Officer
• Align marketing activity with company vision and objectives, technology positioning and innovation messaging
• Define target audiences, value propositions and go-to-market approaches
• Track, measure and report on marketing performance
• Manage the marketing budget and prioritise spend across channels and campaigns
• Own, maintain and continually update the Marketing Bank as the single source of truth for marketing content
• Define, document and maintain marketing personas
• Ensure all content is sourced from the Marketing Bank and converted for the relevant persona in line with Marketing Bank guidelines
• Govern brand consistency, tone of voice and messaging across all assets and channels
• Own and maintain the company brand guidelines, covering logo usage, colour palette, typography, tone of voice and messaging
• Communicate and embed brand guidelines across the company so all teams understand and apply them
• Enforce consistent use of the brand across all departments, channels and customer-facing materials
• Review marketing, sales, bid and operational content to ensure it adheres to brand standards
• Act as the central point of approval for brand-related queries and sign-off
• Keep brand guidelines up to date as the company, products and positioning evolve
• Manage prospecting campaigns end to end using the prospecting CRM in collaboration with the Chief Commercial Officer.
• Create persona-specific, parameter-driven marketing campaigns
• Trigger and manage content pushes to clients and prospects from CRM campaigns
• Work with Client Managers to ensure opportunities, interactions and prospect details are captured
• Generate prospect reports for the CCO and board meetings and support pipeline forecasting? (as written) Provide marketing insight and reporting to the board?

Requirements

• Proven experience in a marketing management or senior marketing role
• Strong background in developing and delivering marketing strategies
• Experience with content creation across digital and offline channels
• Experience managing brand guidelines and maintaining consistency
• Knowledge of lead generation and CRM-driven campaigns
• Event planning and delivery experience
• Strong copywriting, communication and organisational skills
• High attention to detail and ability to manage multiple priorities

Preferred

• Experience in a marketing management or senior marketing role (already in requirements)
• Strong copywriting, communication and organisational skills (already in requirements)

Benefits

• Competitive salary – £40,000 to £60,000 depending on experience
• Annual leave allowance – Generous holiday entitlement increasing with service, plus no bank holiday working and Christmas shutdown
• Enhanced Family Leave – Generous maternity, paternity, adoption and shared parental pay to provide financial support to you and your family.
• Health Cash Plan - Company funded health cash plan that helps cover the cost of everyday healthcare such as dental and optical, whilst also providing access to retail, gym and grocery discounts. Designed to support your wellbeing and reduce out-of-pocket expenses!
• Death In Service Benefit - In the unfortunate event of your passing, your loved ones will be supported through our Company funded Death in Service benefit, providing X2 your annual salary to give financial protection and peace of mind for your family.
• Support for your Wellbeing – We offer a wide range of wellbeing, financial, and legal support through our EAP and in-house mental health first aiders.
• Company Pension Scheme – Contributions to a workplace pension, helping you plan for a secure financial future.
• Company events
• Company pension
• Employee discount
• Health & wellbeing programme
• Life insurance
• Work from home