Marketing Manager, International Government

London, UK (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

Job Summary

Own and execute integrated marketing plans to launch and sustain products, drive pipeline, and measure performance across geographies.

  • Define KPIs and GTM plans to guide execution
  • Collaborate with sales and BD to accelerate pipeline

Job Description

Responsibilities

  • Develop integrated marketing and communications plans that are aligned with business objectives and captures.
  • Establish KPIs to measure and evaluate marketing effectiveness.
  • Leverage market research to identify trends, customer needs, and competitive insights.
  • Create detailed Go-to-Market plans that outline key deliverables, timelines and resource requirements.
  • Create value propositions for the launch and sustainment of new products and markets.
  • Translate complex technical concepts into clear, compelling marketing messages.
  • Work with internal stakeholders and external agencies to deliver high-quality, effective, and ‘on-brand’ customer-centric materials and experiences.
  • Partner closely with business development and sales teams to support pipeline development and major pursuits.
  • Lead development of content across owned and earned channels, such as case studies, brochures, presentations, web, social, videos and infographics.
  • Establish messaging frameworks based off buyer personas.

Requirements

  • Degree in Marketing, Business, Communications, or related field.
  • 8+ years of progressive marketing experience, including direct management of marketing campaigns and budgets.
  • Demonstrated experience supporting either government, defense, aerospace, national security or B2B markets.
  • Proven ability to market technical or mission‑critical solutions across multiple geographies/regions.
  • Strong cross‑functional collaboration skills.
  • Excellent written and verbal communication skills.
  • Ability to travel up to 25%

Preferred

  • Self-starter wtih a willingness to learn.

Marketing Team

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Marketing Manager, International Government

Viasat, Inc. · London, UK · On-site