Marketing Manager - International B2B

Responsibilities

• Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.
• Plan and produce B2B content campaigns e.g. research, case studies, gated assets, that speak to restaurant and hospitality decision-makers and convert into qualified pipeline, working with SEO teams where useful but owning the storytelling angle end to end.
• Own and optimise the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion.
• Deep understanding of full-funnel data, campaign tracking, and how all systems integrate with the sales CRM.
• Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey, including content-sourced leads.
• Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows.
• Lead experimentation roadmaps, executing rapid A/B and multivariate tests to continually improve iteration speed, conversion rates, ROI, and customer lifetime value.

Requirements

• 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.
• Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.
• Experience producing B2B content (research, case studies, gated assets) with a clear line from content to lead generation, not just brand awareness.
• Proven track record as a proactive builder who thrives with ambiguous briefs and excels at solving complex operational inefficiencies.
• Strong understanding of full-funnel data, lead tracking, and attribution frameworks.
• Practical experience applying AI tools or automation to streamline marketing workflows, campaign execution, and data analysis.
• Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress, as well as building email campaigns.
• Proficiency in managing core B2B marketing systems, including Salesforce and Marketo.

Preferred

• Experience driving international B2B growth and collaborating effectively across diverse cross-cultural markets.
• Strong writing/editing instincts, with experience briefing designers or working with content/SEO/brand teams to ship polished assets fast.
• Hands-on experience implementing multi-touch attribution models that tracks pipeline reporting and funnel analysis.
• Demonstrated success in prospecting campaign design and customer lifecycle retention modeling.
• Experience evaluating and integrating emerging AI marketing technologies, copilots, or marketing automation platforms.
• Passion for restaurants, hospitality, and dining culture.

Benefits

• 5 weeks paid vacation
• Private health & dental insurance
• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Time off for your birthday
• Paid volunteer time