Responsibilities

• Designing and executing marketing campaigns that drive lead generation and brand awareness
• Capturing engaging video content on site with our teams — phone-shot, fast turnaround, ready for social and YouTube
• Managing our social channels day-to-day (Instagram, Facebook, LinkedIn, YouTube) with consistent, on-brand content
• Producing blog posts and managing our Google Business Profile and Google Maps presence to support local search performance
• Owning our review pipeline — generating and managing customer feedback across Google and other platforms
• Collaborating with external media agencies on press releases, PR opportunities, and brand campaigns
• Working with our external agency partners to align activity and review performance
• Analysing data and presenting weekly performance metrics directly to the MD
• Bringing ideas to the table — pushing the brand forward, not waiting to be told

Requirements

• Proven experience in marketing strategy, campaign management, and digital marketing
• A confident generalist, not a deep specialist — you don’t need to be a Facebook ads expert, an SEO guru or a PPC veteran. What we need is someone with a strong working knowledge across the full marketing mix (SEO, PPC, Meta ads, organic social, content, email) — enough to brief and review specialists, and enough to execute the day-to-day yourself
• An absolutely sharp eye for detail and strong graphic design ability every piece of content we put out needs to look polished, considered, and on-brand
• Strong content creation skills — particularly short-form video shot and edited on a phone, plus longer-form content for YouTube
• Confident on camera when the content calls for it
• A bubbly, confident communicator — comfortable on a building site, in a boardroom, or in front of a lens
• Strong skills in data analysis and performance reporting
• Proficiency in marketing tools and platforms (Google Analytics, Google Business Profile, CMS, CRM, social schedulers)
• Self-starter — able to work on your own initiative and deliver consistently without being chased
• Full UK driving licence — you’ll be travelling to sites regularly
• Based in or around Glasgow

Preferred

• Experience marketing a trades, construction or service business
• Strong proficiency with Canva, CapCut or Adobe Creative Cloud
• YouTube channel growth experience

Benefits

• 28 days holiday
• Private healthcare
• Flexi hours — we care about output, not clock-watching
• Hybrid working — office, on-site, and home as the role demands
• Full ownership of in-house marketing from day one
• Direct line to the MD with weekly performance reviews
• Workplace pension