Marketing Manager at Higher Ed Partners | St Albans, Harrow, UK

Higher Ed Partners

Marketing Manager

St Albans, Harrow, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the paid search portfolio across Google Ads to deliver enrolment-quality outcomes, driving cross-team collaboration with CRM, analytics, content, and university partners from discovery to conversion.

Manage and optimise campaigns across Search, YouTube, Display & Performance Max.
Coordinate with university clients and internal teams to prioritise performance and spend efficiently.
Influence strategy and decisions through data-led insights and reporting to raise lead quality and enrolment impact.

Job Description

Responsibilities

Managing and optimising large-scale Google Ads campaigns across Search, YouTube, Display & Performance Max
Working across multiple university partner accounts, prioritising performance and spend effectively
Driving the shift from CPL metrics to enrolment-quality outcomes
Collaborating with CRM, analytics, content, and university stakeholders to improve lead quality and conversion performance
Using data, insight, and reporting to influence decision-making and campaign strategy

Requirements

Have strong hands-on Google Ads experience within a multi-client or agency environment
Are looking to transition into a more strategic, client-side role
Can combine technical PPC expertise with commercial thinking and stakeholder management
Enjoy working across multiple brands/accounts with differing priorities and objectives
Are comfortable presenting campaign performance to both technical and non-technical audiences

Higher Ed Partners

Higher Ed Partners (HEP) is part of a global education group with more than 20 years’ experience helping universities expand access and support student success. HEP builds and operates digital campuses, recruits qualified students worldwide, and supports them throughout their learning and onto graduation. We enable seamless enrolment, global tuition payments, and on-demand access to education, through advanced online learning tools and through our free content library.

Founded in 2017

Brighton, England, GBR

95 employees (6 in marketing)

higheredpartners.co.uk