Marketing Manager

Responsibilities

• Leading our Americas marketing team: Providing clear direction, coaching and support to two colleagues in Colombia, building a collaborative, accountable and high-performing remote team.
• Owning event marketing: Planning and delivering integrated campaigns across international conferences and exhibitions, from launch through to post-event engagement.
• Growing our audiences: Driving delegate registrations, exhibition attendance and qualified leads that support sponsorship and exhibition sales.
• Improving how we work: Reviewing existing campaigns, processes and systems, identifying opportunities to strengthen marketing capability and performance.
• Creating compelling campaigns: Turning industry topics, event programmes and speaker announcements into content that engages senior decision-makers and drives action.
• Making digital marketing work harder: Using email, social media, paid advertising, CRM data and marketing automation to improve engagement and conversion.
• Building valuable partnerships: Developing relationships with media organisations, industry associations and strategic partners across the Americas.
• Measuring what matters: Managing budgets, tracking campaign performance and using data to make better decisions.
• You’ll work closely with our sales, production and operations teams, as well as senior leadership, to ensure marketing activity supports the wider commercial success of our events.

Requirements

• Proven B2B events marketing experience , ideally across conferences and exhibitions, with a strong understanding of audience acquisition, delegate registrations and event campaign delivery.
• Experience managing and developing remote teams , with the ability to build relationships, communicate clearly and drive performance across locations and time zones.
• Fluency in English and Spanish , including professional communication and marketing content creation in both languages.
• Around five years or more of marketing experience, with a track record of delivering successful integrated campaigns.
• Strong digital marketing capability, including CRM systems, email marketing, audience segmentation and marketing automation.
• Excellent copywriting, project management and stakeholder engagement skills.
• A commercially focused, analytical approach and the confidence to challenge existing ways of working constructively.
• The ability to manage multiple campaigns and competing deadlines.
• Willingness to travel internationally, including to Latin America and the Caribbean.
• Experience working across Latin American markets, or within energy, infrastructure or investment, would be useful but isn’t essential.

Preferred

• Experience working across Latin American markets, or within energy, infrastructure or investment, would be useful but isn’t essential.