Responsibilities

• Lead the digital acquisition and ABM programme, owning performance signals and pipeline outcomes.
• Prepare audience lists, briefs for agency partners, and manage content supply and platform access.
• Monitor performance, track CPL and engagement, flag issues, and build cross-functional collaboration with Sales.
• Build strong working relationships with other departments to ensure marketing insights are acted on quickly.
• Manage paid media, SEO and website activity.
• Act as the primary day-to-day contact for our agency, ensuring they have the information, content and data they need to deliver.
• Maintain a well-organised, up-to-date asset library across all channels.
• Take ownership of landing page updates, content reviews and website amendments, working with the agency to implement changes accurately and promptly.
• Oversee search term performance, keyword lists and SEO updates, coordinating with the agency to keep our visibility strong.
• Brief and manage our freelance writer and agency on blogs, posts and website content, ensuring output is on-brand and on time.