Marketing Manager at The Flava People | Manchester, UK | £35K/yr – £45K/yr

The Flava People

Marketing Manager

Manchester, UK (On-site)

£35K/yr – £45K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end marketing engine for a fast-moving FMCG brand, translating brand strategy into actionable marketing plans and leading creative production, partnerships, and retail activation with a sharp focus on ROI and rapid learning.

Strategy-to-execution: turn brand positioning into measurable campaigns and a relaunch playbook with cross-functional alignment.
Content & partnerships: lead social content, video production, and creator/PR partnerships with agencies for scalable impact.
Retail and performance: drive in-store trial and ROS through collaboration with Sales, partners like YO!, Guinness, and Baileys, and data-driven optimization.

Job Description

Responsibilities

Set the Strategy: Translate brand positioning into clear, highly effective commercial marketing plans.
Create & Execute: From day one, you’ll be doing some of the heavy lifting - shooting social content & creating videos but yourself and with agencies.
Stretch the Dollar: Deliver standout B2B PR campaigns, creator partnerships, and experiences through smart collaboration, not massive budgets.
Drive Retail Sales: Work closely with Sales and retail partners to turn online buzz into in-store trial and strong rate of sale (ROS).
Measure & Optimise: Maintain an obsessive focus on ROI, data, and continuous test-and-learn approaches.
The Relaunch: Take the reins on an upcoming, major relaunch of one of our core, culturally relevant owned brands.
The Big Partners: Collaborate with our major licensed partner brands, including YO!, Guinness, and Baileys to drive awareness and trial of our products
Social-First Disruption: Build and execute a content strategy across TikTok, Instagram, and YouTube to drive massive awareness and first-time retail trial.

Requirements

Entrepreneurial Mindset: You look at a limited budget as a creative challenge, not a roadblock. You are comfortable working at pace.
FMCG/Consumer Savvy: You have a proven track record in food, retail, or consumer marketing with a deep understanding of digital culture.
A Content Creator: You are fluent in TikTok, Instagram, and modern video editing formats. You know what makes people stop scrolling.
Pragmatic & Focused on ROI: You balance big, bold creative ideas with strict commercial practicality. You care about outcomes, not just activity.

The Flava People

The way people are shopping and choosing brands is changing and the traditional ‘one size, fits all’ approach no longer cuts through. We harness the power of brands, bringing them to life for consumers across every single touchpoint; whether it’s on a shelf in a major retailer, an added value item in a butcher’s counter or on the menu in your local pub.Through seasonings and sauces, restaurant and retail, we use our unrivalled multi-channel knowledge, our extensive expertise and our unwavering passion for food to deliver collaborative creations, profitable products and a taste at every touchpoint.

Founded in 1976

Manchester, England, GBR

33 employees (3 in marketing)

theflavapeople.com