Responsibilities

• Own Brand Growth: lead marketing strategy and execution for Evans Cycles’ own-brand portfolio (Vitus, Pinnacle, dhb, Muddy Fox, Frog Bikes); drive product storytelling across content, social, and editorial; scale creator and influencer activity.
• Partnerships & Activation: support and grow Evans Cycles’ portfolio of strategic partnerships; lead marketing activation plans across partnership channels; deliver plans that maximise ROI and brand exposure; identify opportunities around key moments.
• Social & Community: own social media strategy and execution across key cycling brands; plan and deliver always-on content calendars; grow engaged communities that convert.
• Loyalty & Data: rollout and optimisation of Evans’ first-party data and loyalty strategy; drive data capture initiatives to support personalisation and retention; drive CRM campaign planning and execution.

Requirements

• Commercial marketing experience (retail, sport or lifestyle)
• Strong content and social-led mindset
• Experience with partnerships or influencers
• Exposure to CRM or data-led marketing
• Organised, accountable, and results-focused

Benefits

• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
• Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers.
• Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact.
• Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs.
• Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.