Responsibilities

• The successful candidate will be responsible for developing and implementing the overall marketing strategy, with particular responsibility for social media, digital marketing, print media, brand positioning and launch campaigns.
• Marketing Strategy & Planning: Develop the overall marketing strategy in line with business objectives.
• Marketing Strategy & Planning: Identify target customers, market opportunities and appropriate marketing channels.
• Marketing Strategy & Planning: Develop monthly, quarterly and launch-specific marketing plans.
• Marketing Strategy & Planning: Create clear campaign proposals with objectives, activities, timelines and budgets.
• Marketing Strategy & Planning: Present marketing plans and budgets to management for approval.
• Marketing Strategy & Planning: Implement approved plans and ensure campaigns are delivered on time and within budget.
• Brand Launch Strategy: Develop and manage the complete brand launch strategy.
• Brand Launch Strategy: Plan pre-launch, launch and post-launch marketing activities.
• Brand Launch Strategy: Develop campaigns to build brand awareness, customer interest and enquiries.

Requirements

• Proven experience in marketing, brand management or campaign management.
• Strong understanding of social media and digital marketing.
• Experience with print and offline advertising.
• Experience developing and implementing brand launch campaigns.
• Strong budget planning and campaign management skills.
• Ability to prepare professional marketing proposals and presentations.
• Experience working with advertising agencies, designers, printers and other suppliers.
• Strong communication and negotiation skills.
• Creative thinking combined with commercial/business awareness.
• Strong organisational and project-management skills.

Preferred

• Experience launching a new brand or business.
• Experience in retail, consumer products, electronics, mobile phones or technology.
• Experience managing Facebook/Instagram advertising.
• Knowledge of Canva, Adobe Creative Suite or similar design/content tools.
• Experience with Google Ads and Google Business Profile.
• Experience managing local marketing campaigns.