Responsibilities

• Plan and deliver integrated digital campaigns against clear visitor and revenue targets.
• Manage and optimise paid campaigns across Google, Meta and other relevant channels.
• Improve website and booking conversion through better messaging, landing pages and structured testing.
• Develop email and CRM activity that supports acquisition, repeat visits, membership and customer value.
• Create clear content plans across Instagram, Facebook, TikTok and YouTube, using each channel for a defined purpose.
• Coordinate colleagues, creators, photographers, agencies and suppliers to deliver campaigns on time.
• Manage the agreed marketing budget, moving spend towards activity that performs and stopping activity that does not.
• Report monthly on spend, revenue, return, conversion, lessons and the actions that follow.

Requirements

• Proven experience in digital marketing, growth marketing or e-commerce, with evidence of improving revenue, acquisition or conversion.
• Hands-on experience of paid search and paid social, including campaign creation, testing and optimisation.
• Confidence using analytics and reporting tools to turn data into clear decisions.
• Experience of websites, landing pages, online booking or e-commerce conversion.
• Experience of email marketing, CRM and audience segmentation.
• Strong copywriting and creative judgement across photography and video.
• A practical, organised and accountable approach, with the confidence to own budgets, deadlines and results.
• Experience in tourism, leisure, attractions, hospitality, retail or events is useful but not essential.

Preferred

• Experience in tourism, leisure, attractions, hospitality, retail or events is useful but not essential.

Benefits

• Company pension
• Employee discount
• Free parking
• On-site parking