Responsibilities

• Turn service priorities from delivery and programme leads into clear, well thought through campaigns, spanning both online and offline activity, not just individual pieces of content.
• Lead content creator across all TSC social media channels (Facebook, Instagram, TikTok, LinkedIn and X), producing written, graphic, photographic and video content that increases followers, reach, engagement and positive interactions.
• Plan and manage content calendars aligned to term dates, holiday camps, school partnerships and community events.
• Plan and deliver integrated marketing campaigns from concept through to completion, covering both organic and paid social media activity.
• Produce offline marketing materials, including brochures, flyers, presentations and other printed materials for schools, events and partners.
• Manage and maintain the CRM, keeping customer, school, partner and parent databases accurate and up to date.
• Create and manage email marketing campaigns and newsletters to parents, schools and community partners.
• Update the website and online service information, and monitor performance using Google Analytics and platform reporting tools, producing clear insights and recommendations to improve reach, engagement and conversion.
• Continually improve the TSC website, with a focus on progressing search engine optimisation (SEO).
• Protect and evolve the TSC brand and tone of voice across all channels and services, ensuring consistent branding and messaging.

Requirements

• Minimum 2 years' experience in a marketing, social media or content creation role.
• Proven experience managing business social media accounts and growing an audience.
• Strong copywriting and content creation skills, with an eye for storytelling.
• Experience creating and editing photo and video content for social media.
• Proficiency with Canva or similar creative software.
• Experience managing email marketing campaigns and newsletters.
• Working knowledge of social media analytics, reporting tools and Google Analytics.
• Experience running paid social media advertising campaigns.
• Experience planning campaigns that combine offline activity (print, events, face to face) with online content, not relying on one channel alone.
• Excellent written and verbal communication skills.

Preferred

• Experience within sport, education, PE or the community/charity sector.
• Knowledge of website content management systems and SEO.
• Experience with CRM or marketing automation platforms.
• Familiarity with AI-powered marketing tools and emerging technologies.
• GCSE or equivalent in English (or demonstrable equivalent experience).

Benefits

• Casual dress
• Free parking