Responsibilities

• Own the Spoke story and drive its execution across our channels.
• Run our existing channels; Email & Instagram.
• Sourcing and repurposing the content we already own: output from our commercial customers when a film or campaign goes live, and behind-the-scenes material from our vehicle owners.
• Getting under the skin of our brand positioning and, together with us, translating it into the handful of real content pillars that should anchor everything we publish. The themes already shared are a working starting point, not final.
• Setting up and running TikTok and LinkedIn, adapting the story for each channel rather than cross-posting.
• Working with our Head of Marketing to deliver a combined organic & paid strategy, boosting posts and campaigns that work and keep the narrative aligned with our organic strategy across blogs and case studies
• A steady flow of emails to our database of 1,700 owners and clients, and regular Instagram posts with supporting stories and highlights, published to a consistent calendar.
• We want you to find the right tempo for our audience rather than hit a fixed quota. The consistency and quality matters more to us than volume.
• Sourcing and repurposing content from our commercial customers and behind-the-scenes material from vehicle owners.
• Getting under the skin of our brand positioning and translating it into the handful of real content pillars that should anchor everything we publish.

Requirements

• Freelance brand and content marketer
• Own the whole story rather than executing someone else’s strategy
• It helps to have a genuine interest in classic cars, film, fashion or creative industries
• Experience managing Email & Instagram channels
• Remote, UK based | Hybrid remote in London
• You will have the opportunity to be on exciting film sets and amongst incredible classic cars
• You keep working with your other clients, we just ask you do not work with a direct competitor

Preferred

• Filming and editing your own content.
• Sourcing influencer partnerships. We have the cars to offer, for example placing a vehicle with a creator in exchange for content about hiring with Spoke