Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company’s commercial objectives.
• Lead digital marketing campaigns across the company website, TikTok, Instagram, email marketing, and other online platforms.
• Plan and manage promotional campaigns to increase online and in-store sales.
• Conduct market research to identify customer trends, competitor activity, and emerging opportunities within the grocery retail sector.
• Analyse marketing performance using data and analytics, producing reports with recommendations for improving return on investment.
• Develop customer acquisition and retention strategies to increase repeat purchases and customer loyalty.
• Manage the company’s marketing budget and allocate resources effectively.
• Coordinate branding initiatives to strengthen the Gaines Foods brand across all customer touchpoints.
• Lead the marketing strategy for the launch and promotion of Gaines Foods’ own branded product range.
• Collaborate with suppliers, designers, photographers, and external agencies to produce marketing materials and product packaging.

Requirements

• Minimum of 3 years’ experience in a Marketing Manager or similar strategic marketing role.
• Degree or equivalent professional qualification in Marketing, Business, Digital Marketing, Communications, or a related discipline.
• Demonstrable experience developing and delivering successful marketing strategies.
• Strong knowledge of digital marketing, social media marketing, SEO, email marketing, and online advertising.
• Experience using marketing analytics tools to measure campaign performance and customer behaviour.
• Excellent commercial awareness and ability to translate data into business decisions.
• Strong leadership, organisational, project management, and communication skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Preferred

• Experience within retail, grocery, FMCG, food distribution, or e-commerce businesses.
• Experience managing product launches and brand development.
• Knowledge of multicultural consumer markets within the UK.
• Experience working with Shopify or other e-commerce platforms.
• Familiarity with Google Analytics, Meta Ads Manager, TikTok Ads Manager, and CRM systems.

Benefits

• Company pension
• Free parking
• Work from home