Responsibilities

• Designing and delivering outreach campaigns to boost brand awareness and drive student recruitment.
• Building and maintaining relationships with university stakeholders to ensure consistent messaging and alignment with recruitment needs.
• Organising and managing events such as open days, workshops, and information sessions within local communities.
• Developing training tools and calendars for sales, admissions, and agents, including webinars and online sessions.
• Creating tailored messaging for each stage of the student journey using CRM automation.
• Conducting market research to inform campaigns and provide insights on competitor positioning.
• Collaborating with cross-functional teams to produce marketing materials, including printed collateral, social media content, paid media campaigns, and alumni engagement activities.
• Managing and mentoring Marketing Executives or Assistants, ensuring high-quality output and professional growth.

Requirements

• A degree or equivalent marketing qualification.
• At least 5 years’ experience in a marketing role within a commercially driven environment.
• Proven expertise in both B2B and B2C marketing, ideally within the education sector.
• Strong project management and organisational skills.
• Proficiency in Adobe tools (InDesign) and online graphic platforms like Canva.
• Experience with Microsoft Dynamics 365 and generative AI tools.
• Exceptional copywriting, communication, and stakeholder management skills.

Preferred

• Experience in marketing leadership or management roles.
• Familiarity with print and digital campaign planning.
• Understanding of non-traditional learner audiences and UK-funded studies.

Benefits

• Perkbox (includes hundreds of discounts on brands)
• Employee Assistance Program (EAP) – Mental Health Support Network.
• Private Medical
• Life Assurance
• Cycle to work scheme
• Car Leasing
• Discounts with childcare providers during School holidays
• Staff Discount on CEG Digital courses
• Mentoring scheme
• Enhanced annual leave entitlement