Marketing Manager, Bonhams Cars

Responsibilities

• Develop and execute integrated marketing campaigns for the Cars, Bikes and Automobilia, driving consignments, bidder engagement and auction participation across digital and offline channels.
• Own the marketing calendar and campaign plans end-to-end, from consignment through to sale and post-sale follow-up.
• Work with our media agency to manage paid advertising across channels, including Google Ads and Meta, monitoring performance and optimising campaigns.
• Lead content strategy and creation across copy, social media, email marketing and creative production, including the development of creative briefs.
• Build and deploy consignment and selling email campaigns using Salesforce.
• Work closely with the Design team to produce print advertising and other campaign assets.
• Update website content, including homepage banners, sale banners and other marketing pages.
• Build and maintain brand consistency across all client touchpoints, both digitally and across auctions and events.
• Support the Head of Operations roles in the motoring team with planning and delivering the annual events calendar, partnerships and sponsorship activity where required.
• Manage campaign budgets, process invoices and ensure marketing spend is effectively managed.

Requirements

• Proven experience delivering integrated, multi-channel marketing campaigns.
• Strong understanding of digital marketing, including paid media, email marketing, social media and content.
• Experience managing agencies, budgets and campaign performance.
• Strong analytical skills, with experience using data and insights to optimise marketing activity.
• Excellent communication and stakeholder management skills.
• Highly organised, with the ability to manage multiple projects and meet deadlines.
• Proactive, collaborative and able to work effectively in a fast-paced environment.
• A genuine interest in the automotive sector and an appreciation of the luxury and collector car market.

Preferred

• A genuine interest in the automotive sector and an appreciation of the luxury and collector car market.

Benefits

• 28 days holidays (including Bank Holidays), increasing to 33 with service
• Healthcare and Life Assurance
• Enhanced maternity and paternity leave
• Cycle to Work Scheme
• Season Ticket Loan