Responsibilities

• Plan and execute multi-channel campaigns that generate qualified pipeline
• Own the demand gen calendar - campaigns, launches, events, and always-on activity
• Work with the Marketing Director on GTM strategy for new services and product launches
• Track, report on, and optimise pipeline contribution from marketing activity
• Run campaigns end-to-end: briefing, execution, optimisation, reporting
• Own key initiatives from strategy through to delivery - not just the execution layer
• Coordinate across the team and external partners to keep things moving
• Own LinkedIn organic strategy and execution alongside the content team
• Manage and optimise our paid media engine - LinkedIn Ads, Google Ads, and emerging channels
• For example, we’re currently running ads on ChatGPT/OpenAI - you’ll be in the thick of testing and iterating on that
• Support event marketing for Blend’s own event series and trade show booths.
• Help build and optimise AI-powered tools that support our marketing and BDR functions - think prospecting agents, HubSpot automation, and AI-assisted workflows
• Bring an AI-first mindset to every problem - we use AI to move faster, test smarter, and do more with less
• Stay ahead of what’s emerging and bring new ideas to the table
• Own the demand gen performance dashboard and regular reporting on a monthly and quarterly basis
• Surface insights that drive decisions - not just numbers for the sake of it
• Use HubSpot as the central source of truth for campaign and pipeline data