Responsibilities

• Developing and delivering our marketing plan and budget.
• Leading, supporting and developing the Marketing team.
• Working closely with Sales and our BDMs to generate opportunities and support growth in our target markets.
• Developing our use of CRM for segmentation, campaigns, lead management and customer development.
• Improving our SEO, website performance and organic search visibility.
• Managing digital campaigns, email marketing, content and social media.
• Using data and analytics to understand what's working and improve marketing ROI.
• Making intelligent, practical use of AI and automation across marketing.
• Delivering exhibitions, customer events, supplier campaigns and product launches.
• Working with our key manufacturers and suppliers on joint marketing activity.

Requirements

• strong background in B2B marketing
• comfortable operating in an engineering, manufacturing, industrial or similarly technical environment
• Good practical experience of CRM and digital marketing
• An understanding of SEO, content and website optimisation
• An interest in data, analytics and measuring marketing effectiveness
• Confidence using AI tools, with curiosity about how they can improve marketing productivity and performance
• Commercial awareness and an understanding of how Marketing supports Sales
• The ability to lead, motivate and develop a small team
• Confidence communicating with and influencing people across a business
• A pragmatic, collaborative and hands-on approach

Benefits

• hybrid working
• company benefits